Fresh Fruits - Madagascar | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$639.50m in 2024. The market is expected to grow annually by 8.03% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$20.59 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 255.10m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 7.4kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Madagascar is witnessing subdued growth, influenced by factors like fluctuating agricultural yields, changing consumer preferences, and competition from imported fruits, which collectively impact market dynamics and limit expansion potential.

Customer preferences: Consumers in Madagascar are increasingly prioritizing health and wellness, leading to a growing demand for fresh, organic fruits that are seen as healthier alternatives to processed options. This trend is influenced by a rising awareness of nutritional benefits, particularly among younger demographics who are more health-conscious. Additionally, cultural shifts towards sustainable consumption are prompting a preference for locally sourced fruits, as consumers seek to support local farmers and reduce their carbon footprint, thereby reshaping market dynamics in the fresh fruits sector.

Trends in the market: In Madagascar, the Fresh Fruits Market is experiencing a notable shift towards organic and locally sourced produce, driven by an increasing consumer focus on health and wellness. This trend is particularly pronounced among younger generations, who are becoming more aware of the nutritional advantages of fresh fruits compared to processed alternatives. The cultural emphasis on sustainability is reshaping purchasing behaviors, with consumers actively seeking to support local farmers, thereby fostering community ties and reducing environmental impact. These developments present significant opportunities for industry stakeholders to innovate and adapt their offerings to align with evolving consumer preferences.

Local special circumstances: In Madagascar, the Fresh Fruits Market is shaped by the island's unique biodiversity and rich agricultural heritage, with many varieties of fruits endemic to the region. The reliance on traditional farming methods, influenced by cultural practices, fosters a strong connection between farmers and their communities. Additionally, limited infrastructure affects distribution, making local sourcing critical. Regulatory support for organic farming is gaining traction, encouraging sustainable practices. These factors collectively enhance the appeal of fresh, locally grown fruits, aligning with consumer preferences for health and environmental consciousness.

Underlying macroeconomic factors: The Fresh Fruits Market in Madagascar is significantly influenced by macroeconomic factors including agricultural policies, global trade dynamics, and economic stability. The country’s reliance on agriculture, coupled with its diverse fruit production, is shaped by national economic health and fiscal policies that support local farming initiatives. Global demand for organic produce is creating opportunities for Madagascar's unique fruits, while fluctuating commodity prices can impact farmers' incomes. Additionally, infrastructure challenges hinder efficient distribution, emphasizing the need for investment in logistics. Overall, these factors contribute to a vibrant yet complex market landscape for fresh fruits, aligning with evolving consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.