Fish & Seafood - Madagascar

Madagascar

Highlights

Revenue in the Fish & Seafood market amounts to US$557.40m in 2024. The market is expected to grow annually by 8.79% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$97bn in 2024).
In relation to total population figures, per person revenues of US$17.95 are generated in 2024.
In the Fish & Seafood market, volume is expected to amount to 46.96m kg by 2029. The Fish & Seafood market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Fish & Seafood market is expected to amount to 1.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fish & Seafood market in Madagascar is experiencing subdued growth due to factors such as limited infrastructure, low consumer awareness, and lack of regulations. However, increasing demand for fresh and processed fish & seafood, coupled with the convenience of online purchasing, is driving growth. Additionally, efforts to improve sustainability practices and expand export opportunities may lead to future growth in the market.

Customer preferences: Consumers in Madagascar are increasingly showing a preference for sustainable and ethically-sourced seafood. This is driven by growing awareness of the impact of overfishing and environmental degradation on marine life. There is also a growing demand for locally sourced seafood, as consumers prioritize supporting local fishermen and reducing their carbon footprint. Additionally, the trend towards healthier eating habits has led to an increase in demand for lean and protein-rich seafood options. This has resulted in a shift towards more diverse seafood options, such as seaweed and shellfish, as well as a demand for seafood products that are free from additives and preservatives. Overall, these consumer preferences reflect a growing concern for sustainability and health in the Fish & Seafood Market within The Food market industry in Madagascar.

Trends in the market: In Madagascar, the Fish & Seafood Market within The Food market is experiencing a growing trend towards sustainable and eco-friendly fishing practices. This is driven by increasing consumer demand for ethically-sourced seafood products. Additionally, there is a rise in the popularity of plant-based and alternative seafood products as consumers become more health-conscious. These trends have significant implications for industry stakeholders, as they must adapt their production methods and offerings to meet changing consumer preferences. This also presents opportunities for collaboration with sustainable fishing organizations and the development of new, innovative products to meet the demands of the market.

Local special circumstances: In Madagascar, the Fish & Seafood Market is heavily influenced by the country's geographic location as an island nation. This has led to a heavy reliance on seafood as a primary source of protein. Additionally, the country's cultural preference for fresh and locally sourced seafood has resulted in a unique supply chain, with a strong emphasis on small-scale fisheries. This has also been impacted by regulatory measures, such as strict quotas and sustainable fishing practices, which have helped to preserve the country's marine resources. These factors differentiate the Fish & Seafood Market in Madagascar from others and contribute to its dynamic growth.

Underlying macroeconomic factors: The Fish & Seafood Market in Madagascar is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. As a developing country, Madagascar's economic growth is largely dependent on its trade and investment with other countries. The stability of its currency and inflation rates also play a crucial role in determining market performance. Moreover, government policies and regulations related to the fishing industry can greatly impact the supply and demand of fish and seafood products. Additionally, the growing demand for sustainable and organic seafood products from environmentally conscious consumers is also driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.