Fish & Seafood - Africa

Africa

Highlights

Revenue in the Fish & Seafood market amounts to US$66.12bn in 2024. The market is expected to grow annually by 10.24% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$97bn in 2024).
In relation to total population figures, per person revenues of US$50.86 are generated in 2024.
In the Fish & Seafood market, volume is expected to amount to 3.83bn kg by 2029. The Fish & Seafood market is expected to show a volume growth of 4.8% in 2025.0.
The average volume per person in the Fish & Seafood market is expected to amount to 2.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fish & Seafood Market in Africa is experiencing slow growth, influenced by factors such as limited infrastructure, unstable supply chains, and low consumer purchasing power. Despite this, the market is still driven by the increasing adoption of digital technologies, rising health awareness among consumers, and the convenience of online services. Sub-markets such as Fresh Fish, Fresh Seafood, and Processed Fish & Seafood are also contributing to the market's overall growth.

Customer preferences: As consumers become more health-conscious, there is a growing demand for sustainably sourced fish and seafood products in Africa. This trend is driven by the increasing awareness of the environmental impact of overfishing and the desire for healthier and more ethical food choices. Additionally, there is a growing preference for locally sourced products, as consumers become more interested in supporting small-scale fisheries and reducing their carbon footprint. This shift in consumer preferences presents an opportunity for companies to differentiate themselves by offering sustainably sourced and traceable fish and seafood products.

Trends in the market: In Africa, the Fish & Seafood Market is experiencing a rise in demand for sustainably-sourced products, as consumers become increasingly conscious of their impact on the environment. This trend is driven by a growing awareness of overfishing and concerns about the depletion of fish stocks. As a result, industry stakeholders are investing in sustainable fishing practices, such as using more selective gear and implementing better management techniques. These efforts not only benefit the environment but also improve the quality and traceability of fish and seafood products, ultimately increasing consumer trust and loyalty. Furthermore, this trend presents an opportunity for companies to differentiate themselves and gain a competitive edge in the market by promoting their sustainability initiatives. However, there are also potential challenges, such as higher costs and the need for infrastructure improvements, that may hinder the widespread adoption of sustainable practices. Overall, the trajectory of this trend is likely to continue, driven by consumer demand and regulatory pressures, making it imperative for industry stakeholders to adapt and innovate to meet these changing market dynamics.

Local special circumstances: In Africa, the Fish & Seafood Market is heavily influenced by the continent's diverse geography and rich coastal resources. Countries with a strong fishing culture, such as Senegal and Morocco, have a well-established export market for seafood, while landlocked nations like Ethiopia and Rwanda rely on imports to meet their seafood demand. Additionally, cultural preferences and regulatory restrictions play a significant role in shaping the market, with some countries, like Egypt and Tunisia, having a strong tradition of consuming seafood, while others, like Sudan and Somalia, have limited consumption due to religious or dietary restrictions. These unique factors create a complex and diverse market landscape for Fish & Seafood in Africa.

Underlying macroeconomic factors: The Fish & Seafood Market within The Food market in Africa is influenced by macroeconomic factors such as the overall economic growth of the continent, trade policies, and consumer demand for seafood products. Countries with stable economic growth and favorable trade policies tend to have a higher demand for fish and seafood, resulting in a more robust market. In contrast, countries with economic instability and restrictive trade policies may see a decline in demand for fish and seafood products. Additionally, changing consumer preferences towards healthier and sustainable food options are also driving the market for fish and seafood in Africa. As the population continues to grow and incomes rise, the demand for high-quality fish and seafood is expected to increase, driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.