Yogurt - Hungary | Statista Market Forecast

Revenue in the Yogurt market amounts to US$289.80m in 2024. The market is expected to grow annually by 7.98% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$28.99 are generated in 2024.
In the Yogurt market, volume is expected to amount to 136.40m kg by 2029. The Yogurt market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Yogurt market is expected to amount to 10.9kg in 2024.

Definition:

The Yogurt market covers products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Natural/plain yogurt
Flavored yogurt (e.g. Vanilla yogurt, fruit-flavored yogurt)
Greek yogurt
Whole milk yogurt, low-fat yogurt, non-fat yogurt
Probiotic yogurt, lactose-free yogurt

Milk
Cream cheese
Cheese
Curdled milk
Butter milk
Yogurt drinks
Out-of-home consumption

The Yogurt Market in Hungary has seen minimal growth in recent years due to factors such as consumer preference for traditional dairy products and increasing health concerns regarding added sugars in yogurt products. However, the convenience and variety offered by online shopping options may drive future growth.

Customer preferences: As consumer awareness of the health benefits of probiotics grows, the demand for yogurt has increased in Hungary. This trend is driven by an increasing interest in gut health and the popularity of plant-based diets. Additionally, the rise of health-conscious and environmentally-conscious consumers has led to an increase in demand for organic and sustainable yogurt options. This has also resulted in a shift towards smaller, niche brands that offer unique flavors and textures, catering to a diverse range of consumer preferences.

Trends in the market: In Hungary, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is seeing a shift towards healthier options, with a growing demand for low-fat and organic yogurt. Additionally, there is a rising trend of incorporating probiotics into yogurt products, as consumers become more health-conscious. These trends are significant as they reflect a shift towards healthier lifestyles and a desire for natural and functional foods. Industry stakeholders should focus on product innovation and marketing strategies to capitalize on these trends and stay competitive in the market.

Local special circumstances: In Hungary, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's rich dairy farming heritage and strong consumer demand for traditional, high-quality dairy products. Additionally, Hungary's strict regulations on food safety and labeling contribute to the market's stability and the trust consumers have in locally-produced yogurt. These factors, combined with Hungary's fertile land and favorable climate for dairy farming, create a unique market environment that sets it apart from other countries in the region.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Hungary is influenced by various macroeconomic factors. The country's overall economic health, including GDP growth, inflation rates, and consumer spending, plays a significant role in shaping market performance. Additionally, global economic trends, such as changes in commodity prices and trade policies, can impact the availability and pricing of ingredients used in yogurt production. Moreover, fiscal policies and government regulations, such as taxes and subsidies, can influence the cost of production and consumption of yogurt. Other relevant financial indicators, such as exchange rates and consumer confidence, can also impact market demand and growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.