Yogurt - Bulgaria | Statista Market Forecast

Revenue in the Yogurt market amounts to US$180.60m in 2024. The market is expected to grow annually by 6.70% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$27.29 are generated in 2024.
In the Yogurt market, volume is expected to amount to 155.90m kg by 2029. The Yogurt market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Yogurt market is expected to amount to 18.8kg in 2024.

Definition:

The Yogurt market covers products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Natural/plain yogurt
Flavored yogurt (e.g. Vanilla yogurt, fruit-flavored yogurt)
Greek yogurt
Whole milk yogurt, low-fat yogurt, non-fat yogurt
Probiotic yogurt, lactose-free yogurt

Milk
Cream cheese
Cheese
Curdled milk
Butter milk
Yogurt drinks
Out-of-home consumption

The Yogurt Market in Bulgaria has seen slow growth due to factors such as low consumer awareness and the availability of alternative dairy products. Despite this, the market is expected to see some growth as digital technologies are adopted and health awareness increases.

Customer preferences: As health consciousness continues to rise in Bulgaria, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards healthier and more natural options. This trend is driven by the growing preference for organic and locally sourced products, as well as the increasing demand for plant-based alternatives. Additionally, the rise in popularity of probiotic-rich yogurt reflects consumer interest in gut health and the importance of maintaining a balanced microbiome.

Trends in the market: In Bulgaria, the Yogurt market is seeing a rise in demand for healthier options, leading to an increase in the production of organic and probiotic yogurt. This trend is expected to continue as consumers are becoming more health-conscious and seeking products with added nutritional benefits. Additionally, there is a growing market for plant-based yogurts, catering to the increasing number of vegetarians and vegans in the country. This trend is significant for industry stakeholders as it presents opportunities for diversification and expansion, while also catering to changing consumer preferences. However, it may also pose challenges for traditional dairy producers who may need to adapt to these new trends in order to remain competitive in the market.

Local special circumstances: In Bulgaria, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's long-standing history of yogurt production. The region's rich soil and optimal climate provide ideal conditions for dairy cows, resulting in high-quality milk and yogurt. Additionally, Bulgarian yogurt is known for its unique taste and texture, attributed to the use of a specific strain of bacteria called lactobacillus bulgaricus. This cultural tradition has led to a strong demand for Bulgarian yogurt both domestically and internationally. Furthermore, the government has implemented regulations to protect the authenticity of Bulgarian yogurt, further solidifying its dominance in the market.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Bulgaria is influenced by various macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The growth of the market is largely dependent on the overall economic stability of the country, as well as its trade policies and regulations. Additionally, consumer preferences and income levels play a significant role in shaping the demand for yogurt products. In recent years, increasing health consciousness and changing dietary patterns have also influenced the growth of the market. Furthermore, government initiatives promoting the consumption of dairy products and investments in food processing infrastructure have also contributed to the growth of the Yogurt Market in Bulgaria. Overall, favorable macroeconomic conditions and government support have helped drive the growth of the Yogurt Market in Bulgaria.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.