Milk - Southern Asia

Southern Asia

Highlights

Revenue in the Milk market amounts to US$84.19bn in 2024. The market is expected to grow annually by 6.72% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$71bn in 2024).
In relation to total population figures, per person revenues of US$43.95 are generated in 2024.
In the Milk market, volume is expected to amount to 92.22bn kg by 2029. The Milk market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Milk market is expected to amount to 43.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Milk Market in Southern Asia is experiencing minimal growth due to factors such as low consumer awareness and traditional preferences for fresh milk. Despite the convenience of online services, the market growth is impacted by cultural and economic factors.

Customer preferences: As consumers in Southern Asia continue to prioritize convenience and time-saving solutions, the Milk Market of the Dairy Products & Eggs Market within The Food market is witnessing a rise in demand for packaged and ready-to-drink milk products. This trend is further fueled by the increasing adoption of western dietary habits and the rise in urbanization, which has led to a growing demand for on-the-go dairy products. Additionally, the shift towards healthier beverage options is also contributing to the growth of the Milk Market in this region.

Trends in the market: In Southern Asia, the Milk Market within the Dairy Products & Eggs Market of The Food market is experiencing a shift towards organic and plant-based milk products. This trend is driven by increasing health consciousness and concerns over animal welfare and sustainability. Industry players are investing in research and development to cater to this demand, while also capitalizing on the growing popularity of veganism in the region. This trend is likely to continue, presenting opportunities for new market entrants and potential challenges for traditional dairy farmers.

Local special circumstances: In Southern Asia, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by cultural preferences and regulatory policies. For instance, in India, dairy consumption is deeply rooted in traditional cuisine and religious practices, leading to a high demand for milk and dairy products. In contrast, in countries like Bangladesh and Pakistan, where meat is the preferred source of protein, the milk market is not as significant. Moreover, strict regulations on milk quality and pricing in countries like Sri Lanka and Nepal impact the market dynamics, creating challenges for dairy producers and distributors.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Southern Asia is heavily influenced by macroeconomic factors such as population growth, urbanization, and rising disposable incomes. With a large and growing population, there is a high demand for dairy products, especially milk, which is a staple in many diets. As more people move to urban areas, the demand for convenient and processed dairy products is also increasing. Additionally, as incomes rise, consumers are willing to pay more for high-quality dairy products, leading to an increase in market growth. However, economic challenges such as inflation and currency fluctuations can impact consumer purchasing power, affecting market performance. Government policies and investments in the dairy industry also play a significant role in shaping the market, with policies promoting self-sufficiency and technological advancements leading to higher production and efficiency. Overall, the economic health of the region and government support are crucial factors influencing the growth of the Milk Market in Southern Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.