Convenience Food - Malta

Malta

Highlights

Revenue in the Convenience Food market amounts to US$44.72m in 2024. The market is expected to grow annually by 4.13% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$83.31 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 6.50m kg by 2029. The Convenience Food market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 11.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Malta is facing slow growth due to factors such as consumer preference for traditional meals, limited availability of convenient options in rural areas, and high competition from home-cooked meals. However, the market is expected to see some growth in the Ready-to-Eat Meals and Soups sub-markets due to increasing busy lifestyles and a growing trend of on-the-go eating. Overall, the Convenience Food Market in Malta is experiencing negligible growth due to these factors.

Customer preferences: Convenience and time-saving factors continue to dominate consumer preferences in the Convenience Food Market within The Food market in Malta. With busy lifestyles and an increasing number of single-person households, there is a growing demand for ready-to-eat meals and snacks. Additionally, the influence of western culture has led to an increase in the consumption of packaged and processed foods, with a focus on convenience and ease of preparation. This trend is expected to continue, driven by the need for quick and hassle-free meal solutions.

Trends in the market: In Malta, the Convenience Food Market is experiencing an increase in demand for healthier, organic, and sustainable options. This trend is driven by consumer awareness of the impact of processed foods on health and the environment. As a result, convenience food companies are offering more plant-based and ethically-sourced products. This trajectory towards healthier options is significant as it reflects a shift towards conscious consumption and could lead to potential implications for industry stakeholders to adapt their product offerings and marketing strategies to meet the changing consumer demands.

Local special circumstances: In Malta, the Convenience Food Market is influenced by the country's small size and high population density, leading to a demand for on-the-go and ready-to-eat food options. Additionally, Malta's Mediterranean culture and cuisine heavily influence the types of convenience food available, with a focus on fresh and locally sourced ingredients. Furthermore, the government's strict regulations on food imports and production also play a role in shaping the convenience food market, as it promotes the consumption of locally produced goods. These unique factors contribute to the dynamic and diverse nature of the Convenience Food Market in Malta.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Malta is heavily influenced by macroeconomic factors such as consumer spending patterns, inflation rates, and economic growth. As the country's economy continues to recover from the effects of the global pandemic, consumer confidence and purchasing power are expected to increase. This, in turn, will drive the demand for convenience food products, as consumers seek affordable and convenient meal options. Additionally, government policies aimed at promoting healthy eating habits and reducing obesity rates are expected to impact the market, as consumers become more health-conscious and demand for healthier convenience food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.