Snack Food - Malta | Statista Market Forecast

Revenue in the Snack Food market amounts to US$50.69m in 2024. The market is expected to grow annually by 4.96% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$94.44 are generated in 2024.
In the Snack Food market, volume is expected to amount to 5.51m kg by 2029. The Snack Food market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 9.2kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Confectionery & Snacks Market in Malta has shown minimal growth, attributed to factors such as increasing health consciousness, convenience of online services, and adoption of digital technologies. This trend is evident in sub-markets like Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers. However, strict regulations and limited market size may hinder the overall growth rate in this market.

Customer preferences: As consumers become more health-conscious, there is a growing demand for healthy and natural snack options in Malta's Snack Food Market. This trend is driven by a shift towards healthier lifestyles, with consumers seeking snacks that are low in sugar and additives. Additionally, there is a growing interest in plant-based snacks, as more people adopt vegetarian or vegan diets. This trend is also influenced by the increasing awareness of sustainability and ethical consumption, with consumers opting for snacks that align with their values.

Trends in the market: In Malta, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier options, driven by the rising health consciousness among consumers. This trend is reflected in the increasing demand for gluten-free, organic, and plant-based snacks. Moreover, there is a growing trend of using social media platforms and e-commerce channels to promote and sell these products. This trajectory is significant for industry stakeholders as it presents opportunities for innovation and diversification, while also posing challenges in terms of production and marketing strategies. Additionally, with the rise of e-commerce, it is crucial for businesses to establish a strong online presence to remain competitive in the market.

Local special circumstances: In Malta, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's small size and strong tourism industry. With a limited domestic market, snack food companies often cater to tourists with unique local flavors and packaging. Additionally, regulations on food labeling and advertising are strict, shaping consumer preferences and market strategies. This creates a dynamic and competitive landscape, with companies constantly innovating to stand out in a crowded market.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors in Malta. The country's strong economic growth, stable political environment, and favorable business climate have created a favorable environment for market growth. Additionally, the increasing disposable income and changing consumer preferences towards convenience and on-the-go snacking have also contributed to the growth of the market. Furthermore, the government's focus on promoting healthy snacking options and initiatives to attract foreign investment in the food industry have also played a major role in driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.