Confectionery & Snacks - Bulgaria

Bulgaria

Highlights

Revenue in the Confectionery & Snacks market amounts to US$2.30bn in 2024. The market is expected to grow annually by 4.81% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$347.00 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 396.50m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 53.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The confectionery and snacks market in Bulgaria has seen limited growth, influenced by factors such as changing consumer preferences, increased health consciousness, and the rise of healthier snack alternatives. The market's growth rate remains relatively low due to competition from the sub-markets of confectionery and snack food, as well as economic factors such as inflation and consumer spending power. Despite this, the market continues to evolve with the introduction of new products and flavors to cater to changing consumer demands.

Customer preferences: As consumer lifestyles become busier and more fast-paced in Bulgaria, there is a growing demand for convenient and on-the-go snack options. This has led to an increase in the popularity of healthy and natural snacks, such as fruit and nut bars, as well as a rise in the demand for convenience stores and vending machines offering a variety of snack options. This trend is also driven by a growing awareness of the importance of maintaining a balanced and healthy diet amidst a busy and hectic lifestyle.

Trends in the market: In Bulgaria, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier and more natural products. This trend is driven by increasing consumer demand for transparency and sustainability in food production. As a result, companies are incorporating more organic and locally-sourced ingredients into their products. This trajectory towards healthier options is significant for both consumers and industry stakeholders, as it presents opportunities for innovation and growth. However, it also poses challenges for traditional confectionery and snacks manufacturers to adapt and differentiate themselves in a competitive market. Additionally, there is potential for regulatory changes to further promote and regulate the production of healthier snacks and confectionery, which could have implications for industry players.

Local special circumstances: In Bulgaria, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's strong cultural traditions and preferences for indulgent, sweet treats. Additionally, the market is impacted by the country's location in Eastern Europe, with factors such as supply chain logistics and import/export regulations playing a role in market dynamics. Furthermore, Bulgaria's growing economy and increasing disposable income have led to a demand for higher quality and more diverse snack and confectionery options.

Underlying macroeconomic factors: The Confectionery & Snacks Market in Bulgaria is heavily impacted by macroeconomic factors such as consumer spending power, inflation rates, and import/export policies. Additionally, changes in global food trends and shifts in consumer preferences towards healthier snacks are influencing market growth. The country's economic recovery and stable political climate have also contributed to the growth of the Confectionery & Snacks Market. Furthermore, the implementation of various government initiatives to promote local production and reduce dependence on imports has positively impacted the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.