Rice - Southern Asia | Statista Market Forecast

Revenue in the Rice market amounts to US$128.80bn in 2024. The market is expected to grow annually by 7.72% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$67.23 are generated in 2024.
In the Rice market, volume is expected to amount to 219.40bn kg by 2029. The Rice market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Rice market is expected to amount to 97.0kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

In Southern Asia, the Rice Market within The Food market is experiencing subdued growth, affected by factors such as rising competition, changing consumer preferences, and fluctuating prices. Despite this, the market is expected to see steady growth due to the essential role rice plays in the region's diet and the increasing demand for healthier food options.

Customer preferences: With the rising popularity of plant-based diets, consumers in Southern Asia are increasingly opting for rice-based products as a healthier alternative to wheat-based bread and cereal. This trend is driven by cultural preferences for vegetarianism and a growing awareness of the health benefits of a plant-based diet. Additionally, the increasing availability of gluten-free options in the market is catering to the needs of consumers with gluten intolerance, further boosting the demand for rice products.

Trends in the market: In Southern Asia, the Rice Market within the Bread & Cereal Products Market is experiencing a shift towards healthier and more sustainable options. This trend is driven by the increasing consumer awareness and demand for organic and non-GMO products. Additionally, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a variety of rice products, including specialty and imported varieties. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for product differentiation.

Local special circumstances: In Southern Asia, particularly in countries like India and China, rice is a staple food and a significant part of the local cuisine. This has created a unique market for rice, with a high demand for different varieties and qualities. Additionally, cultural traditions and preferences play a major role in the rice market, as certain types of rice are preferred for specific dishes. Government policies and regulations also heavily impact the rice market, with subsidies and trade restrictions influencing supply and prices. These factors make the rice market in Southern Asia distinct from other regions and contribute to its constantly evolving dynamics.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors in Southern Asia. The region's economic health, fiscal policies, and global economic trends play a significant role in shaping the market's performance. For instance, countries with strong economic growth, stable fiscal policies, and investment in agriculture infrastructure are experiencing faster growth in the Rice Market. On the other hand, regions with economic challenges and limited investment in agriculture face slower market growth. Additionally, the increasing population and changing dietary habits in the region are driving the demand for rice, making it a crucial factor in the overall growth of the Bread & Cereal Products Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.