Rice - Malta | Statista Market Forecast

Revenue in the Rice market amounts to US$2.85m in 2024. The market is expected to grow annually by 3.79% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$5.32 are generated in 2024.
In the Rice market, volume is expected to amount to 1.20m kg by 2029. The Rice market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Rice market is expected to amount to 2.1kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The rice market in Malta has seen minimal growth due to factors such as low consumer health awareness and limited adoption of digital technologies. Convenience offered by online services has not yet impacted the market significantly, leading to negligible growth.

Customer preferences: Consumers in Malta are increasingly opting for healthier rice options, such as brown and whole grain varieties, in line with global health trends. This shift towards healthier alternatives is driven by a growing awareness of the importance of a balanced diet and the benefits of whole grains. In addition, there is a rising demand for organic and locally sourced rice, reflecting a preference for sustainable and environmentally friendly products. This trend is also influenced by the growing interest in traditional and authentic food products, as well as a desire for transparency in food production processes.

Trends in the market: In Malta, the Rice Market of the Bread & Cereal Products Market within The Food market is witnessing a shift towards healthier options, with an increase in demand for whole grain and organic rice varieties. This trend is driven by a growing awareness of the health benefits of these products and a desire for more sustainable food choices. Additionally, there is a rising demand for convenience in the form of microwaveable and pre-cooked rice products. These trends are significant as they indicate a shift in consumer preferences and present opportunities for industry stakeholders to innovate and cater to these changing needs. However, there may also be challenges in meeting the demand for organic and sustainable rice, as well as maintaining the convenience factor.

Local special circumstances: In Malta, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's small size and limited agricultural land. This results in a high demand for imported rice, as local production is not able to meet the needs of the population. Additionally, Malta's history as a former British colony has also shaped its food culture, with rice being a staple in many traditional dishes. These unique factors contribute to the dynamics of the market, creating a strong reliance on imported rice and a preference for certain types of rice based on cultural influences.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Malta is influenced by various macroeconomic factors. As a small island nation heavily reliant on imports, the performance of the global economy has a significant impact on the Maltese market. In times of economic growth, there is increased demand for rice products, leading to higher prices and market growth. Furthermore, the stability of the national economy, fiscal policies, and government initiatives promoting the consumption of rice also play a crucial role in market performance. Additionally, fluctuations in exchange rates and consumer purchasing power can affect the affordability and demand for rice products in Malta. Overall, the growth of the Rice Market in Malta is closely tied to the country's economic health and global economic trends.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.