Pasta - Ethiopia | Statista Market Forecast

Revenue in the Pasta market amounts to US$511.40m in 2024. The market is expected to grow annually by 18.92% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$3.94 are generated in 2024.
In the Pasta market, volume is expected to amount to 304.70m kg by 2029. The Pasta market is expected to show a volume growth of 10.4% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 1.7kg in 2024.

Definition:

The Pasta market covers all types of food made from a mixture of flour and water that is formed into various shapes. This market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Pasta: Spaghetti, Linguine, Fettuccine, Capellini, Vermicelli, Penne, Farfalle, Fusilli, Rotini, Ravioli, Strozzapreti, Lentil pasta
Noodles: egg noodles, ramen noodles, Soba noodles, rice noodles, bean thread noodles, glass noodles, fideo noodles
Macaroni
Fresh and dried pasta

Filled or prepared pasta
Ready-to-eat meals containing stuffed pasta
Out-of-home consumption

The Pasta Market in Ethiopia is booming, with considerable growth driven by factors such as rising consumer demand for convenient food options and increasing awareness of healthy eating. The Bread & Cereal Products Market is also experiencing significant growth due to the adoption of digital technologies and the convenience of online services. This growth rate is influenced by the country's expanding economy and changing dietary preferences.

Customer preferences: As access to international cuisine increases in Ethiopia, there is a growing trend towards incorporating pasta into traditional Ethiopian dishes. This fusion of flavors appeals to younger generations who are more open to exploring new food options. Additionally, there is a rising demand for healthier pasta alternatives, such as whole wheat or gluten-free options, reflecting a shift towards healthier eating habits in the country. This trend is also driven by the growing awareness of the impact of diet on overall health and well-being.

Trends in the market: In Ethiopia, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, such as whole grain and gluten-free pasta. This trend is driven by increasing health consciousness among consumers and the rising prevalence of conditions like diabetes and celiac disease. As a result, pasta manufacturers are investing in research and development to cater to this demand and differentiate themselves from competitors. Additionally, the growing popularity of convenience foods is fueling the demand for ready-to-eat pasta products, leading to an increase in online sales and delivery services. These trends are expected to continue, presenting opportunities for industry stakeholders to tap into the growing demand for healthier and more convenient pasta options.

Local special circumstances: In Ethiopia, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's traditional cuisine, which heavily features pasta dishes. Additionally, the lack of availability of wheat, the main ingredient in pasta, has led to the use of alternative grains such as teff, sorghum, and barley, making the market unique compared to other markets. Furthermore, the growing health consciousness among Ethiopian consumers has led to a demand for healthier pasta options, such as gluten-free and whole grain varieties, further shaping the dynamics of the market.

Underlying macroeconomic factors: The growth of the Pasta Market within the Bread & Cereal Products Market is heavily influenced by macroeconomic factors such as economic stability, consumer disposable income, and government policies on food imports and exports. Countries with a stable economy and a growing middle class population, such as Ethiopia, are experiencing a rise in demand for pasta products. Furthermore, the global trend of health-conscious consumers seeking healthier food options is also impacting the market, leading to an increase in demand for whole grain and gluten-free pasta products. The government's fiscal policies and investment in the food industry also play a significant role in shaping the Pasta Market in Ethiopia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.