Other Cereal Products - Madagascar

Revenue in the Other Cereal Products market amounts to US$653.40m in 2024. The market is expected to grow annually by 7.52% (CAGR 2024-2029).
In global comparison, most revenue is generated Egypt (US$15bn in 2024).
In relation to total population figures, per person revenues of US$21.04 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 437.10m kg by 2029. The Other Cereal Products market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Other Cereal Products market is expected to amount to 12.9kg in 2024.

Definition:

The Other Cereal Products market covers several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Flour
Semolina
Couscous
Bulgur

Bread and cakes
Pasta
Rice
Breakfast Products
Cookies and crackers
Out-of-home consumption

The Other Cereal Products Market in Madagascar is experiencing minimal growth due to factors such as limited consumer awareness and traditional eating habits. Despite this, the market is slowly growing thanks to the introduction of new products and increasing health consciousness among consumers.

Customer preferences: Consumers in Madagascar are increasingly embracing alternative and healthier cereal options, such as quinoa and amaranth, as they become more health-conscious. This trend is driven by the growing awareness of the nutritional benefits of these grains and their traditional use in local cuisine. Additionally, the rising demand for gluten-free and plant-based products is also fueling the popularity of these alternative cereals. As a result, manufacturers are expanding their product offerings to cater to this emerging consumer preference.

Trends in the market: In Madagascar, the Other Cereal Products Market of the Bread & Cereal Products Market is experiencing a surge in demand for gluten-free and organic options. This trend is reflective of a global shift towards healthier and more sustainable food choices. As consumers become more health-conscious, there is a growing demand for all-natural, minimally processed cereal products. This trend is expected to continue, with potential implications for industry stakeholders such as manufacturers and retailers who may need to adapt their product offerings to meet these changing consumer preferences.

Local special circumstances: In Madagascar, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's agricultural practices and traditions. The use of local grains, such as sorghum and millet, in breakfast cereals and other cereal products reflects the country's rich farming culture. Additionally, strict regulations on food imports and a focus on locally sourced ingredients contribute to the unique dynamics of the market. This creates opportunities for domestic producers and limits competition from international brands.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is also affected by macroeconomic factors such as consumer purchasing power, inflation rates, and trade policies. Countries with stable economic conditions and rising disposable incomes are witnessing higher demand for premium cereal products, leading to market growth. Additionally, government initiatives to promote domestic production and exports of cereal products are driving market expansion. However, fluctuations in commodity prices and trade tensions between countries can impact the supply chain and ultimately affect market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.