Bread & Cereal Products - North America

Revenue in the Bread & Bakery Products market amounts to US$121.80bn in 2024. The market is expected to grow annually by 3.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$238.70 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 34.17bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 62.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in North America has seen slow growth due to factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. The market is expected to continue its steady growth, driven by innovations in product offerings and rising demand for healthier options.

Customer preferences: As consumers become more health-conscious and environmentally aware, there is a growing demand for plant-based and organic options in the Bread & Cereal Products Market within The Food market. This trend is fueled by a desire for sustainable and ethical food choices, as well as an increasing interest in alternative sources of protein. Additionally, the rise of flexitarian and vegan diets has also contributed to the demand for these products.

Trends in the market: In North America, the Bread & Cereal Products market is seeing a rise in demand for healthier and more sustainable options, driven by consumer concerns about health and the environment. This has led to an increase in plant-based and gluten-free bread and cereal products. Additionally, there is a growing trend of incorporating ancient grains, such as quinoa and amaranth, into bread and cereal products. These trends are significant as they reflect changing consumer preferences and have potential implications for industry stakeholders, such as the need to adapt product offerings and marketing strategies.

Local special circumstances: In North America, the Bread & Cereal Products Market within The Food market is heavily influenced by the rise of health-conscious consumers. With a greater emphasis on clean eating and natural ingredients, the market has seen a surge in demand for organic and gluten-free options. Additionally, regulatory restrictions on food labeling and advertising have played a significant role in shaping consumer preferences and driving innovation in the industry. This is in contrast to other markets where convenience and affordability may be the primary drivers of consumer behavior.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in North America is heavily influenced by macroeconomic factors such as consumer demand, government policies, and global economic trends. The market is highly dependent on consumer purchasing power, which is affected by factors such as employment rates, disposable income, and consumer confidence. In addition, government regulations and policies, such as food safety regulations and trade agreements, play a significant role in shaping the market. The market is also impacted by global economic trends, such as changes in commodity prices and currency exchange rates, which can affect the cost of raw materials and production. Moreover, the overall economic health of the country, including factors like GDP growth, inflation rates, and interest rates, can greatly impact consumer spending and ultimately, market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.