Non-Alcoholic Drinks - North America

The Non-Alcoholic Drinks market in North America is experiencing significant growth due to changing customer preferences and favorable macroeconomic factors.

Customer preferences: Customers in North America are increasingly seeking healthier beverage options, which has led to a growing demand for non-alcoholic drinks. Health-conscious consumers are looking for beverages that are low in sugar, calories, and artificial ingredients. This has created a market for natural and organic drinks, as well as beverages that offer functional benefits such as hydration, energy, and immune support. Additionally, there is a rising interest in unique and exotic flavors, as consumers look for new and exciting taste experiences.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in North America is the growing popularity of plant-based beverages. Consumers are opting for plant-based alternatives to dairy milk, such as almond milk, soy milk, and oat milk, due to health and environmental concerns. These plant-based beverages are not only consumed on their own, but also used as ingredients in smoothies, coffee, and other beverages. Another trend in the market is the increasing demand for ready-to-drink (RTD) beverages. Busy lifestyles and on-the-go consumption habits have led to a rise in the popularity of convenient and portable drinks. RTD beverages, such as bottled water, iced tea, and energy drinks, are witnessing strong growth as consumers look for quick and easy refreshment options.

Local special circumstances: The Non-Alcoholic Drinks market in North America is characterized by a highly competitive landscape. There are numerous local and international players vying for market share, offering a wide range of products to cater to different consumer preferences. This has resulted in a constant stream of product innovations, as companies strive to differentiate themselves and capture market share. Furthermore, North America has a large and diverse consumer base, with varying tastes and preferences across different regions. This has led to the emergence of regional and local beverage brands that cater to specific consumer segments. These brands often emphasize local ingredients and flavors, appealing to consumers who value authenticity and support local businesses.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in North America is benefiting from favorable macroeconomic factors. The region has a strong and stable economy, with high disposable incomes and a growing middle class. This has led to increased consumer spending on beverages, including non-alcoholic options. Additionally, the growing focus on health and wellness is driving the demand for non-alcoholic drinks. Consumers are willing to pay a premium for beverages that are perceived as healthier and more natural. This has created opportunities for premium and niche brands to enter the market and cater to the needs of health-conscious consumers. In conclusion, the Non-Alcoholic Drinks market in North America is experiencing growth due to changing customer preferences for healthier options, the popularity of plant-based and RTD beverages, a competitive market landscape, and favorable macroeconomic factors. As consumers continue to prioritize health and convenience, the market is expected to witness further expansion and innovation in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.