Spreads - North America | Statista Market Forecast

Revenue in the Spreads market amounts to US$11.95bn in 2024. The market is expected to grow annually by 4.72% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$23.41 are generated in 2024.
In the Spreads market, volume is expected to amount to 2.38bn kg by 2029. The Spreads market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 4.1kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads market in North America is seeing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. Sub-markets like Jams & Marmalades, Chocolate Spreads, and Peanut Butter play a role in shaping this trend.

Customer preferences: As consumers become more health-conscious, there is a growing demand for spreads made with natural and organic ingredients. This trend is influenced by the preference for clean-label products and the rise of health and wellness lifestyles. Additionally, there is a growing interest in alternative sweeteners such as honey, maple syrup, and agave nectar, driven by the desire for healthier and more natural options. This shift towards healthier and more natural spreads and sweeteners is also fueled by concerns over the environmental impact of traditional sugar production.

Trends in the market: In North America, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier options, with a focus on natural and organic ingredients. This trend is driven by consumer demand for more nutritious and transparent products. Additionally, there is a growing interest in alternative sweeteners such as stevia and monk fruit, as people look for ways to reduce their sugar intake. This trend is expected to continue as health-conscious consumers become more prevalent in the market. As a result, industry stakeholders must adapt their product offerings to meet these changing consumer preferences.

Local special circumstances: In North America, the Spreads & Sweeteners Market within The Food market is heavily influenced by consumer demand for healthier and more natural options. This has led to a rise in organic and non-GMO spreads and sweeteners, as well as a shift towards natural sweeteners like honey and maple syrup. Additionally, the increasing concern for sustainability and the environment has also prompted the market to offer more eco-friendly packaging options. These factors have created a unique market dynamic in North America, setting it apart from other regions and driving innovation in the Spreads Market.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by macroeconomic factors in North America. These include the overall economic health of the region, government policies and regulations, and global economic trends. In countries with a strong and stable economy such as the United States and Canada, consumer spending on food products is high, leading to a higher demand for spreads and sweeteners. Additionally, favorable trade policies and investments in food processing infrastructure in North America have a positive impact on the growth of the Spreads Market. However, economic downturns and trade disputes can adversely affect the market, leading to fluctuations in demand and supply. Furthermore, changing consumer preferences and the rise of health-consciousness have also influenced market dynamics, leading to a shift towards healthier and natural spreads and sweeteners.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.