Spreads & Sweeteners - North America

North America

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$21.40bn in 2024. The market is expected to grow annually by 5.22% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$41.94 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 7.18bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 4.6% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 12.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners Market in North America has been experiencing slight growth due to factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. However, the market's minimal growth rate may be impacted by rising competition and fluctuating prices of key ingredients.

Customer preferences: As consumers become more health-conscious, there has been a rise in demand for natural and organic spreads and sweeteners. This is driven by a growing preference for clean label and non-GMO products. Additionally, there is a growing trend towards plant-based alternatives, as well as a focus on reducing sugar intake and incorporating healthier options into everyday diets. This has also led to an increase in the use of alternative sweeteners like honey and maple syrup, as well as the emergence of new plant-based spreads such as nut butters and fruit spreads.

Trends in the market: In the Spreads & Sweeteners Market within The Food market, there is a growing trend towards natural and organic products, as consumers become increasingly health-conscious. This trend is driven by a desire for clean and transparent ingredient lists, as well as concerns about the environmental impact of conventional farming practices. As a result, there has been a rise in demand for alternative sweeteners such as honey and maple syrup, and spreads made with natural ingredients like nut butters and fruit preserves. This trend is expected to continue as consumers seek out healthier and more sustainable options, presenting opportunities for industry stakeholders to innovate and cater to this growing demand.

Local special circumstances: In North America, the Spreads & Sweeteners market is heavily influenced by the increasing health consciousness among consumers. This has led to a rise in demand for natural and organic sweeteners, such as honey and maple syrup. Additionally, the region's strict food regulations have prompted manufacturers to use more natural ingredients, driving the growth of the market. Furthermore, the diverse cultural background of North America has also led to the popularity of unique spreads and sweeteners, such as agave nectar and almond butter. These factors have contributed to the dynamic and evolving landscape of the Spreads & Sweeteners Market in North America.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in North America is greatly impacted by macroeconomic factors such as consumer spending habits, economic stability, and government policies. Countries with a strong and stable economy, coupled with favorable regulations and policies, are experiencing faster market growth compared to regions facing economic challenges and regulatory barriers. Additionally, the increasing demand for healthier and natural sweeteners, along with the growing trend of clean label products, are also driving the growth of the market. Furthermore, the rising prevalence of chronic diseases and increasing health-consciousness among consumers are leading to a greater demand for spreads and sweeteners with lower sugar content, thus driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.