Baby Milk & Infant Formula - North America

North America

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$7.63bn in 2024. The market is expected to grow annually by 3.44% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$14.95 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 228.40m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in North America is facing minimal growth due to factors such as declining birth rates and increasing popularity of breastfeeding. This has impacted the market's growth rate, leading to a stagnant market size. Despite this, rising health consciousness and convenience of online purchasing are expected to drive growth in the future.

Customer preferences: The North American market for Baby Milk & Infant Formula in the Baby Food Market is experiencing a growing demand for organic and natural options. This trend is driven by the increasing awareness and concern for the health and well-being of babies. Consumers are also looking for transparency and traceability in the ingredients used in these products. Furthermore, the rise of e-commerce and online shopping has made it easier for parents to access a wider range of organic and natural baby food products.

Trends in the market: In North America, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products, as parents become more conscious about the ingredients in their babies' food. There is also a growing trend of direct-to-consumer sales, as companies seek to cut out middlemen and offer competitive pricing. These trends highlight the increasing importance of transparency and convenience for consumers, and may lead to further consolidation in the industry as larger players acquire smaller, niche brands.

Local special circumstances: In North America, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural preferences and regulatory standards. For example, in the United States, there is a strong emphasis on organic and natural baby formula, while in Canada, there are stricter regulations on the types of ingredients allowed in baby formula. Additionally, in Mexico, there is a growing demand for imported baby formula due to concerns about the quality of locally produced options. These unique factors significantly impact market dynamics in North America and differentiate it from other regions.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as population growth, income levels, and consumer spending. Increasing urbanization, rising disposable incomes, and changing lifestyles are driving the demand for convenient and high-quality baby food products, including milk and infant formula. Moreover, government initiatives to promote breastfeeding and regulate the marketing of baby food products are also impacting the market. In addition, global economic trends, such as trade policies and currency fluctuations, can affect the cost and availability of raw materials used in baby food production. Overall, a stable and growing economy, along with supportive government policies, can positively impact the performance of the Baby Milk & Infant Formula Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.