Baby Food - North America | Statista Market Forecast

Revenue in the Baby Food market amounts to US$10.56bn in 2024. The market is expected to grow annually by 3.49% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$20.68 are generated in 2024.
In the Baby Food market, volume is expected to amount to 500.60m kg by 2029. The Baby Food market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.9kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in North America is experiencing slow growth, influenced by factors such as increasing competition, changing consumer preferences, and strict government regulations. While sub-markets like Baby Milk & Infant Formula and Baby Cereals show steady growth, Prepared Baby Food and Baby Snacks face challenges due to concerns over preservatives and additives. This has led to a negligible overall growth rate. However, innovative product offerings and increasing demand for organic and natural baby food are expected to drive future growth in the market.

Customer preferences: The Baby Food Market within The Food market is witnessing a growing demand for organic, natural, and clean label products. This trend is largely driven by millennial parents who prioritize healthy and sustainable food options for their children. Additionally, there is a growing preference for locally sourced ingredients and transparent labeling practices. This shift towards natural and ethically sourced baby food products reflects a broader cultural shift towards health-conscious and environmentally friendly consumption habits.

Trends in the market: In North America, the Baby Food Market is experiencing a shift towards organic and natural products, driven by increasing health and wellness concerns among consumers. This trend is expected to continue as parents become more conscious about the ingredients in their children's food. Additionally, there has been a rise in online sales of baby food, as busy parents seek convenience and a wider range of options. These trends present opportunities for industry players to innovate and cater to evolving consumer preferences.

Local special circumstances: In North America, the Baby Food market is influenced by a number of unique factors. In Canada, the market is driven by the country's strict regulations on infant formula, leading to a growing demand for organic and natural baby food products. In the United States, the market is shaped by the cultural trend towards healthier and more nutritious options for children, resulting in the popularity of organic and non-GMO baby food products. Additionally, the high disposable income and busy lifestyles of North American parents have also contributed to the growth of the market and the rise of convenient and on-the-go baby food options.

Underlying macroeconomic factors: The Baby Food Market within The Food market in North America is heavily influenced by macroeconomic factors. The region's strong economic health, coupled with favorable fiscal policies, has led to a steady increase in consumer spending on baby food. Additionally, the growing trend of health-conscious parents seeking nutritious and convenient options for their children has also contributed to market growth. Furthermore, technological advancements in manufacturing and packaging processes have improved the quality and safety of baby food products, driving consumer confidence and demand. The region's high standard of living and disposable income levels have also played a significant role in driving market growth. Overall, favorable economic conditions and consumer preferences for healthy and convenient options are key factors driving the growth of the Baby Food Market in North America.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.