Vegetables - North America

North America

Highlights

Revenue in the Vegetables market amounts to US$132.00bn in 2024. The market is expected to grow annually by 4.90% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$258.60 are generated in 2024.
In the Vegetables market, volume is expected to amount to 52.15bn kg by 2029. The Vegetables market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 89.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market within The Food market in North America is witnessing minimal growth, influenced by factors such as shifting consumer preferences towards fresh produce, increasing health consciousness, and the rising demand for convenience in meal preparation.

Customer preferences: Consumers in North America are increasingly prioritizing plant-based diets, reflecting a growing awareness of sustainability and health benefits associated with vegetable consumption. This trend is further fueled by younger generations, who are more inclined to explore diverse global cuisines that incorporate vegetables creatively. Additionally, the rise of meal kits and pre-packaged fresh produce caters to busy lifestyles, allowing consumers to enjoy nutritious options without extensive preparation. As such, the vegetables market is adapting to these evolving preferences, emphasizing convenience and variety.

Trends in the market: In North America, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, as consumers increasingly value transparency and sustainability in their food choices. The surge in farmers' markets and community-supported agriculture (CSA) programs reflects this demand for fresh, seasonal vegetables. Simultaneously, innovative product offerings, such as plant-based snacks and ready-to-eat vegetable dishes, are gaining traction among health-conscious consumers. This evolution presents significant opportunities for growers, retailers, and food service providers to adapt their strategies and enhance engagement with a more discerning customer base.

Local special circumstances: In North America, the Vegetables Market is shaped by diverse geographical features and cultural preferences that influence consumer choices and agricultural practices. Regions with fertile soil, such as California's Central Valley, promote large-scale vegetable production, while urban areas prioritize local sourcing to reduce carbon footprints. Additionally, cultural trends emphasize plant-based diets, particularly among millennials and Gen Z, driving demand for innovative vegetable-based products. Regulatory factors, like the USDA's organic certification, further encourage growers to adapt to sustainable practices, enhancing market growth and consumer trust.

Underlying macroeconomic factors: The Vegetables Market in North America is significantly influenced by macroeconomic factors such as consumer spending habits, agricultural policies, and global trade dynamics. Strong national economic health, characterized by rising disposable incomes, encourages consumers to invest in higher-quality, fresh produce, thereby boosting demand. Fiscal policies promoting sustainable agriculture and supporting local farmers are creating incentives for increased vegetable production. Additionally, global trends such as climate change and supply chain disruptions impact pricing and availability, while rising interest in health and wellness further drives consumers toward plant-based diets, propelling market growth and innovation in vegetable offerings.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.