Breakfast Cereals - Malta

Malta

Highlights

Revenue in the Breakfast Cereals market amounts to US$9.58m in 2024. The market is expected to grow annually by 3.58% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$17.84 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 1.47m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Malta is experiencing negligible growth due to factors such as low consumer awareness and preference for traditional breakfast options. Convenience offered by online services has failed to attract significant growth.

Customer preferences: As consumers in Malta become more health-conscious, there has been a noticeable increase in demand for healthier breakfast cereal options. This trend is driven by a growing awareness of the importance of a balanced diet and the desire to maintain a healthy lifestyle. In response, companies are introducing new and innovative breakfast cereals that cater to specific dietary needs, such as gluten-free or low-sugar options. Furthermore, there has been a shift towards organic and natural ingredients, reflecting the growing preference for clean and sustainable food choices. This trend is also influenced by the rising interest in plant-based diets and the ethical treatment of animals.

Trends in the market: In Malta, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, driven by consumer demand for nutritious breakfast options. This trend is expected to continue as consumers become more health-conscious. Additionally, there is a growing popularity of gluten-free and organic breakfast cereals, reflecting a broader trend towards clean label and natural products. This presents opportunities for industry players to innovate and meet the evolving preferences of consumers. Moreover, the rise of e-commerce and online grocery shopping is also influencing the market, with more consumers opting for online purchases of breakfast cereals. This trend is expected to continue, with implications for retailers and manufacturers to optimize their online presence and delivery capabilities.

Local special circumstances: In Malta, the Breakfast Cereals Market is heavily influenced by the country's Mediterranean location, resulting in a strong demand for healthy and natural ingredients. The local food culture also places importance on traditional breakfast options, leading to a market dominated by locally produced cereals. Additionally, the country's strict food labeling regulations have played a role in shaping consumer preferences, with a focus on organic and non-GMO products. These factors contribute to a unique market dynamic, where local and natural products hold a significant share of the Breakfast Cereals Market.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Malta is impacted by various macroeconomic factors. The global economic trends, such as changing consumer preferences and increasing health awareness, influence the demand for breakfast cereals. The national economic health, including GDP growth and employment rates, also plays a significant role in shaping the market. Furthermore, government fiscal policies, such as taxes and subsidies, can impact the production and sales of breakfast cereals. Other relevant financial indicators, such as inflation rates and exchange rates, can also affect the market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.