Breakfast Cereals - Madagascar

Madagascar

Highlights

Revenue in the Breakfast Cereals market amounts to US$17.56m in 2024. The market is expected to grow annually by 8.19% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$0.57 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 6.46m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Madagascar is experiencing subdued growth due to factors such as low consumer awareness and limited access to digital technologies. Despite this, rising health consciousness and convenience of online services are driving market growth.

Customer preferences: As consumers in Madagascar become more health-conscious, there is a growing demand for breakfast cereals that offer nutritional benefits. This trend is driven by the increasing focus on preventive healthcare and the adoption of Western dietary patterns. Additionally, consumers are seeking convenient and on-the-go breakfast options, leading to a rise in demand for single-serve and portable cereal products. Furthermore, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a wide variety of breakfast cereals, including specialty and imported options.

Trends in the market: In Madagascar, the Breakfast Cereals market is experiencing a shift towards healthier breakfast options, such as whole grain and organic cereals. This trend is driven by increasing health consciousness among consumers, as well as the rise of plant-based and gluten-free diets. In addition, there is a growing demand for convenient and on-the-go breakfast options, leading to the introduction of single-serve cereal cups and bars. These trends are expected to continue, with potential implications for industry stakeholders such as manufacturers, retailers, and consumers. Manufacturers may need to adjust their product offerings to cater to changing consumer preferences, while retailers may need to adapt their marketing strategies to promote these new products. On the other hand, consumers can benefit from a wider variety of healthier and convenient breakfast options.

Local special circumstances: In Madagascar, the Breakfast Cereals market is influenced by the country's unique agricultural practices and traditional food preferences. The market is dominated by locally grown crops such as rice, corn, and cassava, which are used to produce popular breakfast cereals like porridge and bread. Additionally, the country's strict import regulations have limited the availability of foreign cereal brands, creating a strong market for locally produced cereals. This combination of factors has resulted in a distinct Breakfast Cereals market in Madagascar, catering to the specific tastes and needs of its population.

Underlying macroeconomic factors: The Breakfast Cereals Market within the Bread & Cereal Products Market of The Food market in Madagascar is influenced by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. The country's economic growth and stability have a direct impact on consumer spending, which in turn affects the demand for breakfast cereals. Additionally, government policies and regulations related to food safety and import/export also play a crucial role in shaping the market. Furthermore, fluctuations in global commodity prices and currency exchange rates can also impact the cost of production and pricing of breakfast cereals, ultimately affecting market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.