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  4. Bread & Cereal Products

Bread - Malta

Malta
  • Revenue in the Bread market amounts to US$65.49m in 2024. The market is expected to grow annually by 3.56% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$122.00 are generated in 2024.
  • In the Bread market, volume is expected to amount to 19.92m kg by 2029. The Bread market is expected to show a volume growth of 1.0% in 2025.0.
  • The average volume per person in the Bread market is expected to amount to 35.1kg in 2024.

Definition:

The Bread market covers staple items made by mixing one or more types of flour, wet ingredients, and leavening ingredients, and then baking it until it becomes firm and dry. Bread is available in a variety of shapes and flavors. Popular types of bread include white, whole wheat, and sourdough.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Bread of all types of grain is included (wheat bread, whole wheat bread, brown bread, spelt bread, cornbread, yeast bread, sourdough, rice bread, gluten-free bread, raisin/fruit bread)
  • Fresh bread, frozen bread
  • Flatbread (Tortillas), bread rolls and sliced bread (toasted bread)
  • Bagels, Ciabatta, Baguette
  • Injera, Bao Buns, Panini, Naan, Pita, English Muffin

Out-Of-Scope

  • Pastry and other bakery goods
  • Gingerbread
  • Crackers
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Bread market in Malta is experiencing negligible growth, impacted by factors such as declining consumer interest, limited variety, and competition from other food products. Despite this, convenience and health awareness continue to drive some growth in the digital health market.

Customer preferences:
Consumers in Malta are increasingly looking for healthier and more sustainable options in the Bread Market of the Bread & Cereal Products Market within The Food market. This trend is driven by a growing awareness of the impact of food choices on personal health and the environment. As a result, there is a rising demand for organic and gluten-free bread options, as well as locally sourced and artisanal bread products. This shift towards healthier and more sustainable options is also influenced by the cultural value placed on fresh and high-quality food in Malta.

Trends in the market:
In Malta, the Bread Market is seeing a shift towards healthier options, with an increasing demand for gluten-free, whole wheat, and organic breads. This trend is driven by consumer concerns for health and wellness, as well as a growing interest in sustainable and ethically sourced products. As a result, bakeries are adjusting their production processes and ingredients to cater to these preferences. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovative product offerings.

Local special circumstances:
In Malta, the Bread Market is heavily influenced by the country's Mediterranean location, with a strong focus on locally sourced ingredients and traditional baking methods. The island's small size also allows for a close-knit community of bakers, resulting in a wide variety of artisanal breads. Additionally, Malta's unique cultural history, with influences from both European and North African cuisines, has led to a diverse range of breads, such as the popular ftira and hobz biz-zejt. The strict regulations on food imports and high standards for ingredients also play a significant role in shaping the bread market in Malta.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market in Malta is greatly affected by macroeconomic factors such as consumer spending, inflation rates, and government policies. The country's strong economic growth and stable inflation rates have resulted in increased consumer spending, leading to higher demand for bread and cereal products. Moreover, the government's support for the agriculture sector and investments in the food industry have also contributed to the growth of the market. However, the market is also impacted by global economic trends, such as fluctuations in commodity prices and trade policies, which can affect the availability and cost of raw materials used in bread production. Furthermore, with the rise in health consciousness and demand for healthy food options, bread manufacturers are increasingly focusing on producing whole grain and gluten-free products, which is also influenced by global health and dietary trends.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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