Bread - Madagascar

Madagascar

Highlights

Revenue in the Bread market amounts to US$280.50m in 2024. The market is expected to grow annually by 8.02% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$9.03 are generated in 2024.
In the Bread market, volume is expected to amount to 246.00m kg by 2029. The Bread market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Bread market is expected to amount to 7.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in Madagascar has been experiencing subdued growth, impacted by factors such as limited consumer purchasing power and competition from traditional food staples. However, the convenience and increasing availability of bread products are driving some growth in the market.

Customer preferences: Consumers in Madagascar are increasingly turning to traditional, locally sourced breads made from cassava, millet, and maize, as they prioritize health and sustainability in their food choices. This trend is also driven by a growing preference for gluten-free and plant-based options. In addition, the rising middle class in the country has led to an increased demand for premium bread products, such as artisanal loaves and specialty breads. These factors are expected to shape the future of the Bread Market of the Bread & Cereal Products Market in Madagascar.

Trends in the market: In Madagascar, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, as consumers become more health-conscious and opt for whole grain and artisanal breads. This trend is expected to continue, with a focus on clean labeling and natural ingredients. Additionally, there is a growing trend of convenience, with more bakeries offering online ordering and delivery services. This presents opportunities for industry stakeholders to tap into the e-commerce market and reach a wider customer base. Furthermore, the rise of gluten-free and vegan diets is driving demand for alternative bread options, such as gluten-free and plant-based breads. Industry players should keep these trends in mind and adapt their offerings to cater to the changing preferences of consumers.

Local special circumstances: In Madagascar, the Bread Market is influenced by the country's geographical location and cultural preferences. Due to its island status, Madagascar relies heavily on imported wheat for bread production, leading to higher prices compared to other markets. Additionally, the country's traditional diet includes cassava and rice, making bread consumption less common. However, with the increasing urbanization and Western influence, the demand for bread is on the rise. The government's efforts to promote local production and reduce import dependency are also shaping the market dynamics.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Madagascar is greatly impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. With a growing population and a steady rise in disposable income, there is an increasing demand for convenient and affordable bread products. However, the market growth is hindered by challenges such as high inflation rates and limited investment in the food industry. Additionally, the recent COVID-19 pandemic has caused disruptions in supply chains and consumer behavior, further affecting the market performance. To achieve sustained growth, the government needs to prioritize investments in the food sector and implement policies that promote a favorable business environment for bread manufacturers and suppliers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.