Bread & Cereal Products - APAC | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$768.40bn in 2024. The market is expected to grow annually by 6.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$179.30 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 586.30bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 114.4kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in APAC is experiencing minimal growth, influenced by factors such as increasing health consciousness, changing consumer preferences, and convenience of online shopping. Despite sub-market variations, digital technologies are driving the overall market growth.

Customer preferences: The rise of health-consciousness among consumers in APAC has led to a growing demand for healthier options in the Bread & Cereal Products Market within The Food market. This trend is particularly evident in countries like Japan and South Korea, where traditional rice-based diets are being replaced by more Westernized cereal and bread products. Additionally, there is a growing interest in gluten-free and organic options, as well as fortified products with added health benefits, such as probiotics and superfoods. This shift towards healthier options is driven by a combination of factors, including increasing awareness of the importance of a balanced diet, rising disposable incomes, and the influence of Western food culture.

Trends in the market: In APAC, the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthy and functional options. This trend is driven by growing health consciousness among consumers, as well as an increasing interest in natural and organic products. In addition, there is a rise in the use of e-commerce platforms for purchasing these products, as well as a focus on sustainability and eco-friendly packaging. These trends are expected to continue on an upward trajectory, presenting opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In Japan, the Bread & Cereal Products Market is heavily influenced by the country's busy and fast-paced lifestyle, leading to a high demand for convenient and ready-to-eat breakfast options. Additionally, the Japanese culture places a strong emphasis on health and wellness, resulting in a growing market for organic and whole-grain bread and cereal products. The strict regulations on food labeling and safety also play a significant role in shaping the market, ensuring high-quality and safe products for consumers.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in APAC is largely influenced by macroeconomic factors such as changing consumer preferences, economic growth, and government policies. As countries in the region experience rapid economic growth, there is an increase in disposable income and a shift towards healthier food options, driving the demand for bread and cereal products. Additionally, government policies promoting healthy eating and sustainable food production are also supporting the market growth. On the other hand, fluctuating global commodity prices and trade tensions may impact the cost of raw materials and supply chain, affecting the overall market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.