Spreads & Sweeteners - APAC

APAC

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$197.30bn in 2024. The market is expected to grow annually by 7.38% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$46.04 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 81.14bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 6.0% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 15.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The APAC Spreads & Sweeteners market is seeing steady growth due to factors such as increasing consumer health awareness, growing adoption of digital technologies, and the convenience of online services. However, the minimal growth rate may be impacted by factors such as price fluctuations and competition in sub-markets.

Customer preferences: As consumers in APAC become more health-conscious, there has been a growing demand for natural and organic spreads and sweeteners. This trend is driven by a desire for healthier and cleaner food options, as well as a shift towards sustainable and ethical consumption. Additionally, with an increase in disposable income and changing lifestyle factors, there is a growing preference for premium and indulgent spreads and sweeteners, such as artisanal jams and honey, which cater to the evolving tastes and preferences of the region's diverse population.

Trends in the market: In APAC, the Spreads & Sweeteners Market within The Food market is experiencing a surge in demand for natural and organic products. Consumers are becoming more health-conscious and are opting for healthier alternatives to traditional spreads and sweeteners. This trend is expected to continue as consumers prioritize health and wellness. Industry stakeholders should focus on developing and promoting clean label products to meet this growing demand. This shift towards healthier options also presents opportunities for collaboration with local suppliers and farmers to source sustainable and natural ingredients.

Local special circumstances: In China, the Spreads & Sweeteners market is heavily influenced by the country's large population and changing dietary habits. The increasing demand for convenience and healthy eating options has led to the rise of locally sourced and organic spreads and sweeteners. In Japan, the market is driven by a strong preference for traditional and natural ingredients, leading to the popularity of traditional Japanese spreads like matcha and black sesame, as well as natural sweeteners like stevia. Additionally, strict regulations on food labeling and safety also play a significant role in shaping the market dynamics in Japan.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in APAC is heavily influenced by macroeconomic factors such as consumer purchasing power, government policies, and economic stability. Countries with a strong economy and favorable policies, such as China and Japan, have seen a significant increase in demand for spreads and sweeteners as consumers have more disposable income. Additionally, the increasing focus on healthy eating and lifestyle choices is driving the demand for natural and low-calorie sweeteners in the region, leading to market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.