Fresh Meat - APAC | Statista Market Forecast

Fresh Meat - APAC

APAC

Highlights

Revenue in the Fresh Meat market amounts to US$475.40bn in 2024. The market is expected to grow annually by 5.92% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$110.90 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 63.21bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 12.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in APAC is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health concerns, and the convenience of online purchasing. Despite the sub-market variations, the overall market is driven by these common factors.

Customer preferences: The Fresh Meat Market in the Meat Market within The Food market industry in APAC has seen a shift towards sustainable and ethical consumption, driven by growing awareness about animal welfare and environmental concerns. Consumers are now opting for organic and grass-fed meats, and are demanding transparency in the sourcing and production processes. This trend is also influenced by the rise of health-conscious and environmentally conscious millennials in the region, who are willing to pay a premium for high-quality, responsibly sourced meats.

Trends in the market: In APAC, there has been a shift towards using sustainable and ethical practices in the production of fresh meat, driven by increasing consumer awareness and demand for transparency in food sourcing. This trend is expected to continue, with governments implementing stricter regulations and industry players adopting eco-friendly methods. This has led to the emergence of alternative meat sources, such as plant-based and lab-grown meats, which are gaining popularity in the region. These developments have significant implications for industry stakeholders, who will need to adapt to changing consumer preferences and sustainability standards in order to remain competitive in the market.

Local special circumstances: In APAC, the Fresh Meat Market within the Meat Market of The Food market is heavily influenced by the diverse cultural preferences and dietary habits of the region. For example, in China, pork is the most consumed meat, while in India, it is chicken. This has led to a variety of meat processing techniques and products unique to each country. Additionally, the region's regulatory landscape, such as strict halal standards in Muslim-majority countries, also plays a significant role in shaping the market. In Japan, for instance, the government has been promoting the consumption of domestically produced meat, leading to a surge in demand for high-quality, locally sourced meat products. These distinct factors contribute to the dynamic and evolving nature of the Fresh Meat Market in APAC.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in APAC is heavily impacted by macroeconomic factors such as consumer purchasing power, population growth, and economic stability. Countries with a strong economy and growing population, such as China and India, are experiencing higher demand for fresh meat products, leading to market growth. Additionally, government policies and trade agreements can also affect the market, with favorable regulations and trade deals promoting market expansion. However, economic downturns and currency fluctuations can hinder market growth and impact consumer spending on fresh meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.