Tomato Ketchup - APAC | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$16.64bn in 2024. The market is expected to grow annually by 5.39% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$3.88 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 7.82bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.6kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in the APAC region is seeing minimal growth due to factors such as increasing health consciousness among consumers, adoption of digital technologies, and availability of online services in The Food market. This slow growth rate is impacted by the highly competitive nature of the Sauces & Spices market and changing consumer preferences.

Customer preferences: Consumers in APAC are increasingly seeking healthier and more natural food options, leading to a rise in demand for organic and plant-based products, including tomato ketchup. This trend is driven by a growing awareness of the benefits of a plant-based diet and concerns over the environmental impact of traditional meat-based diets. Additionally, the rise of flexitarianism, a semi-vegetarian diet, is also contributing to the shift towards plant-based products.

Trends in the market: In APAC, the Tomato Ketchup market within the Sauces & Spices Market is seeing a surge in demand for healthier and organic options. Consumers are becoming more health-conscious and are seeking out natural ingredients and low-sugar alternatives. This trend is also being driven by the increasing popularity of plant-based diets and the growing awareness of the negative health effects of processed foods. As a result, companies are investing in new product development to cater to this demand, and we can expect to see a continued focus on health and wellness in the Tomato Ketchup market. Additionally, e-commerce is gaining momentum in the region, providing opportunities for companies to reach a wider consumer base and offer convenient online purchasing options. This trend is expected to continue, with e-commerce projected to be a major distribution channel for the Tomato Ketchup market in APAC.

Local special circumstances: In the APAC region, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is influenced by the high demand for convenience and ready-to-eat meals in countries like China and India. These markets also have a strong preference for spicy and flavorful foods, leading to the popularity of tomato ketchup as a condiment. In Japan, the market is driven by the increasing trend of healthy eating, resulting in a demand for organic and low-sugar ketchup variants. Additionally, strict regulations on food labeling and quality standards in countries like South Korea and Singapore also impact the market dynamics.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in APAC is heavily impacted by macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with strong economic growth and stable fiscal policies are experiencing higher demand for tomato ketchup, as consumers have more disposable income to spend on convenience foods. Additionally, increasing urbanization and changing dietary preferences towards Western-style cuisine are also driving the growth of the tomato ketchup market in APAC. However, countries with economic instability and high inflation rates may experience a slowdown in market growth due to decreased consumer spending power. Furthermore, fluctuations in currency exchange rates and trade policies can also significantly impact the import and export of tomato ketchup, affecting market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.