Spreads - APAC | Statista Market Forecast

Revenue in the Spreads market amounts to US$39.20bn in 2024. The market is expected to grow annually by 5.92% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$9.14 are generated in 2024.
In the Spreads market, volume is expected to amount to 9.41bn kg by 2029. The Spreads market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 1.9kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in APAC has been experiencing minimal growth, influenced by factors such as increasing health consciousness among consumers, growing adoption of digital technologies, and the convenience of online services. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter contribute to the overall market's growth rate.

Customer preferences: With growing health consciousness and changing dietary preferences, there has been a rise in demand for natural and organic spreads and sweeteners in the APAC region. Consumers are also increasingly opting for healthier alternatives like plant-based spreads and low-sugar sweeteners. This trend is driven by a shift towards a more sustainable and mindful lifestyle, influenced by cultural values and evolving dietary habits. As a result, manufacturers are focusing on developing clean label and eco-friendly products to cater to the changing consumer preferences.

Trends in the market: In APAC, the Spreads Market within the Spreads & Sweeteners Market of The Food market is seeing a rise in demand for natural and organic spreads, as consumers become more health-conscious. This trend is driven by the growing awareness of the harmful effects of artificial additives and preservatives. In addition, there is a growing demand for innovative flavors and textures in spreads, such as nut butters and fruit spreads. This trend is expected to continue, as consumers seek healthier and more diverse options in their spreads. Industry stakeholders should focus on developing and promoting natural and organic offerings and investing in research and development for new and unique flavors to stay competitive in the market.

Local special circumstances: In APAC, the Spreads Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by the diverse taste preferences of the region's population. For instance, in China, there is a high demand for savory spreads such as peanut butter, while Japan favors sweet spreads like honey and jam. Additionally, regulatory restrictions on sugar content in certain countries, such as South Korea and Thailand, have led to the development of innovative low-sugar spread options. The cultural significance of spreads in traditional cuisines is also a key factor driving market growth in countries like India and Malaysia.

Underlying macroeconomic factors: In APAC, the Spreads Market of the Spreads & Sweeteners Market within The Food market is influenced by macroeconomic factors such as changing consumer preferences, rising disposable incomes, and increasing urbanization. As countries in the region experience economic growth and urbanization, there is a shift towards convenience and packaged foods, leading to a higher demand for spreads and sweeteners. Moreover, favorable government policies and increasing investments in the food industry are further fueling the market growth. Additionally, the rising health consciousness among consumers is also driving the demand for healthier spreads and sweeteners, such as natural and plant-based options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.