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Baby Food - APAC

APAC
  • Revenue in the Baby Food market amounts to US$34.46bn in 2024. The market is expected to grow annually by 6.58% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$20bn in 2024).
  • In relation to total population figures, per person revenues of US$8.04 are generated in 2024.
  • In the Baby Food market, volume is expected to amount to 1.72bn kg by 2029. The Baby Food market is expected to show a volume growth of 3.9% in 2025.0.
  • The average volume per person in the Baby Food market is expected to amount to 0.3kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Homogenized and dietary food preparations for infant feeding
  • Infant formula
  • Baby rice cereals and flour for baby meals

Out-Of-Scope

  • Baby care products
  • Baby beverages
  • Out-of-home consumption
Baby Food: market data & analysis - Cover

Market Insights report

Baby Food: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Baby Food Market in APAC is experiencing minimal growth due to factors such as changing consumer preferences, stricter regulations, and increasing competition. The sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others are all impacted by these factors. Despite this, the market is still expected to see steady growth, driven by rising disposable incomes and increasing health consciousness among parents. The convenience offered by online purchasing and the growing popularity of organic and natural baby food options are also contributing to the market's growth.

    Customer preferences:
    The demand for organic and natural baby food products is on the rise in APAC, driven by consumers' growing awareness of the benefits of clean and sustainable options for their little ones. This trend is particularly prominent in countries like China, Japan, and South Korea, where health-conscious parents are increasingly opting for chemical-free and preservative-free baby food options. Additionally, the rise of e-commerce platforms and the growing popularity of online grocery shopping have made it easier for consumers to access a wider range of organic and natural baby food products, contributing to the growth of this market segment.

    Trends in the market:
    In APAC, the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural products. This trend is driven by growing health consciousness among consumers, who are increasingly seeking out wholesome and nutritious options for their infants. As a result, major players in the industry are incorporating more natural ingredients and transparent labeling practices. This trend is expected to continue, with consumers becoming more informed and demanding about the sourcing and production processes of their baby food. This presents both opportunities and challenges for industry stakeholders, as they must balance meeting consumer demands with maintaining profitability. Additionally, the rise of e-commerce and online shopping in APAC is also influencing the Baby Food Market, as more consumers turn to online platforms to purchase baby food. This shift towards e-commerce is expected to continue, providing new avenues for growth and competition in the market.

    Local special circumstances:
    In China, the Baby Food market is heavily influenced by the country's one-child policy and rapid urbanization. This has resulted in a growing demand for premium and organic baby food products, as well as a rise in e-commerce platforms for purchasing these products. In Japan, the market is driven by an aging population and a high rate of working mothers, leading to a need for convenience and nutrition in baby food options. These unique factors have shaped the competitive landscape and product offerings in the APAC Baby Food market.

    Underlying macroeconomic factors:
    The Baby Food Market within The Food market in APAC is heavily influenced by macroeconomic factors such as economic growth, consumer spending power, and government policies. Countries with strong economic growth and increasing disposable incomes, such as China and India, are experiencing a surge in demand for baby food products. Additionally, favorable government policies promoting healthy eating habits and initiatives to reduce malnutrition are also driving market growth. On the other hand, countries with slow economic growth and high inflation rates, such as Indonesia and the Philippines, are facing challenges in the market due to reduced consumer spending and rising costs of raw materials. Overall, the market is expected to grow in line with the economic growth in the region.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Baby Food: market data & analysis - BackgroundBaby Food: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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