Pasta - APAC | Statista Market Forecast

Pasta - APAC

APAC

Highlights

Revenue in the Pasta market amounts to US$77.47bn in 2024. The market is expected to grow annually by 6.59% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$18.07 are generated in 2024.
In the Pasta market, volume is expected to amount to 37.01bn kg by 2029. The Pasta market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 7.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta market in APAC is experiencing minimal growth due to factors such as increasing competition and fluctuating consumer preferences. Despite convenience and health benefits of pasta, the market is hindered by limited variety and high prices. This slow growth is impacting the overall growth rate of the Bread & Cereal Products market in the region.

Customer preferences: As consumers become more health-conscious, there has been a rise in demand for alternative and healthier pasta options, such as gluten-free and vegetable-based pastas. Additionally, there is a growing trend towards convenience and sustainability, leading to the popularity of ready-to-eat and organic pasta products. The increase in health-consciousness and environmental awareness is driving the shift towards these alternative pasta options.

Trends in the market: In APAC, the Pasta Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier options, with consumers increasingly seeking out whole wheat and gluten-free pasta. In addition, there is a growing trend of incorporating Asian flavors and ingredients into traditional pasta dishes, catering to the diverse palates of the region. These trends are expected to continue, driven by the increasing health consciousness and evolving tastes of consumers in the region. As a result, industry stakeholders should focus on developing innovative product offerings and expanding their distribution channels to capitalize on this growth potential.

Local special circumstances: In Japan, the Pasta Market has been shaped by the country's unique eating habits and cultural traditions. The popularity of noodles and pasta dishes in Japanese cuisine has led to a high demand for a variety of pasta products, including udon, soba, and ramen noodles. Additionally, the country's ageing population has created a growing market for healthier pasta options, such as whole grain and gluten-free varieties. Government regulations on food labeling and safety standards also play a significant role in shaping the Pasta Market in Japan. These local factors contribute to the dynamic and diverse nature of the Pasta Market in Japan.

Underlying macroeconomic factors: The Pasta Market in the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as economic stability, consumer spending power, and government policies. Countries with stable economies and higher disposable income levels are witnessing a higher demand for pasta products, as consumers are willing to spend more on convenience foods. On the other hand, countries with economic downturns or lower consumer spending power are experiencing a slowdown in growth. Government policies, such as import/export regulations and subsidies, also play a significant role in shaping the performance of the pasta market in different countries. Furthermore, the increasing health consciousness among consumers is driving the demand for healthier and organic pasta products, leading to a shift towards premium and niche segments in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.