Skip to main content
  1. Market Insights
  2. Consumer
  3. Food
  4. Baby Food

Prepared Baby Food - Madagascar

Madagascar
  • Revenue in the Prepared Baby Food market amounts to US$5.38m in 2024. The market is expected to grow annually by 3.69% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Russia (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$0.17 are generated in 2024.
  • In the Prepared Baby Food market, volume is expected to amount to 519.10k kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 0.3% in 2025.0.
  • The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Out-Of-Scope

  • Homogenized fruit and vegetable preparations not exclusively intended for babies
  • Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby cereals, such as Nestlé Cerelac
  • Baby snacks, such as snack bars and baked snacks
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Prepared Baby Food Market in Madagascar has seen slow growth due to factors such as limited access to online services and low health awareness. Despite this, the market shows potential for growth with increasing demand for convenient and nutritious options.

Customer preferences:
The Prepared Baby Food Market in the Baby Food Market is seeing a rise in demand for organic and natural products, as consumers become more health-conscious and seek out high-quality options for their children. With an increasing number of parents looking for convenient and nutritious options, there has been a shift towards single-serve and on-the-go packaging. This trend is also influenced by the growing number of working parents who are looking for time-saving solutions for their busy lifestyles.

Trends in the market:
In Madagascar, the Prepared Baby Food market of the Baby Food Market is experiencing a shift towards organic and natural products as more parents become aware of the benefits of these options for their infants. This trend is expected to continue, with a focus on clean labels and transparent ingredient sourcing. For industry stakeholders, this presents opportunities for product innovation and differentiation, but also challenges in meeting consumer demands and maintaining profitability. Additionally, the market is seeing an increase in online sales of baby food, as busy parents seek convenience and accessibility. This trend is likely to continue, with potential implications for traditional brick-and-mortar retailers and distribution channels. Overall, the Prepared Baby Food market in Madagascar is experiencing a shift towards healthier and more convenient options, driven by changing consumer preferences and behaviors.

Local special circumstances:
In Madagascar, the Prepared Baby Food Market of the Baby Food Market within The Food market is heavily influenced by the country's unique geography and agricultural practices. The island's tropical climate and fertile land allow for the cultivation of a wide variety of fresh fruits and vegetables, which are often used in locally-made baby food products. Additionally, Madagascar has strict regulations on imported baby food, leading to a preference for homemade or locally-made options. These factors contribute to a thriving market for prepared baby food in Madagascar.

Underlying macroeconomic factors:
The Prepared Baby Food Market of the Baby Food Market within The Food market is greatly affected by macroeconomic factors such as consumer spending power, trade policies, and government regulations. Countries with a stable economy and favorable trade policies tend to experience steady market growth. On the other hand, economic instability and restrictive trade policies can hinder market growth. Moreover, government regulations on food safety and labeling also play a crucial role in shaping the market landscape. As global economic and political conditions continue to evolve, they will undoubtedly impact the performance of the Prepared Baby Food Market in Madagascar.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Contact

Get in touch with us. We are happy to help.