Prepared Baby Food - Africa

Africa

Highlights

Revenue in the Prepared Baby Food market amounts to US$502.20m in 2024. The market is expected to grow annually by 5.04% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$0.39 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 53.01m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food Market in Africa has been experiencing slow growth, impacted by factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to see a slight increase in demand due to the convenience offered by these products.

Customer preferences: As more African families move towards urban areas and adopt modern lifestyles, there is a growing demand for convenience and time-saving solutions, leading to an increase in the consumption of prepared baby food. Moreover, with the rise in dual-income households and working mothers, there is a higher preference for ready-to-eat baby food options. Additionally, there is a growing interest in organic and natural baby food products, driven by the rising awareness of healthy and sustainable food choices.

Trends in the market: In Africa, the Prepared Baby Food Market is experiencing a surge in demand due to the increasing number of working mothers and busy lifestyles. This trend is expected to continue as the region's population continues to grow. Additionally, there is a growing preference for organic and natural baby food products, driven by concerns over food safety and nutrition. This presents opportunities for industry players to expand their product offerings and cater to this emerging market segment. However, there are challenges such as high import costs and low consumer awareness that may hinder growth. Overall, these trends indicate a promising future for the Prepared Baby Food Market in Africa, with potential for further innovation and market expansion.

Local special circumstances: In Africa, the Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by various factors such as the high prevalence of malnutrition and food insecurity, limited access to clean water and sanitation, and cultural practices that may affect infant feeding choices. These factors contribute to the demand for nutritious and convenient baby food options. Additionally, regulatory circumstances such as import restrictions and strict food safety regulations also impact the market. However, increasing urbanization and rising disposable income are driving the market growth in some African countries, as parents seek out more convenient and higher quality baby food products.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is impacted by macroeconomic factors such as population growth, rising disposable incomes, and urbanization. These trends are leading to an increase in demand for convenience and ready-to-eat food products, including prepared baby food, in African countries. Additionally, government initiatives promoting nutrition and health awareness, as well as investments in the food processing industry, are driving market growth. However, economic downturns, currency fluctuations, and trade barriers could potentially hinder market growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.