Baby Food - Philippines | Statista Market Forecast

Revenue in the Baby Food market amounts to US$1.02bn in 2024. The market is expected to grow annually by 4.21% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$8.53 are generated in 2024.
In the Baby Food market, volume is expected to amount to 62.07m kg by 2029. The Baby Food market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.5kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Philippines is experiencing negligible growth, influenced by factors such as increasing demand for healthier options, rising disposable income, and the convenience offered by prepared baby food. Despite slow growth, the market is expected to see an increase due to the rising number of working mothers and the introduction of new products targeting specific nutritional needs.

Customer preferences: As more millennials become parents, there has been a growing demand for organic and natural baby food options in the Philippines. This trend is influenced by the increasing awareness and prioritization of health and wellness among young parents. In addition, there has been a rise in online grocery shopping and home delivery services, making it easier for busy parents to access and purchase these specialized products. Furthermore, there has been a shift towards homemade baby food recipes, as parents seek to control and ensure the quality and safety of the food their children consume.

Trends in the market: In the Philippines, the Baby Food Market within The Food market is experiencing an increase in demand for natural and organic baby food products. This trend is driven by a growing awareness of the importance of nutrition and a preference for healthier options. With a rise in health-conscious consumers and concerns about potential harmful additives, there is a shift towards clean labels and transparency in ingredients. This trend is expected to continue, with potential implications for industry stakeholders to invest in more natural and organic offerings to meet the changing preferences of consumers in the market.

Local special circumstances: In the Philippines, the Baby Food market is heavily influenced by the country's strong culture of breastfeeding. The Philippines has one of the highest rates of breastfeeding in the world, with the majority of mothers exclusively breastfeeding for the first six months. This cultural norm has resulted in a smaller market for baby food products, as many mothers choose to continue breastfeeding rather than supplementing with commercial baby food. However, the growing middle class and increased urbanization in the country have led to a rise in demand for premium and organic baby food products, as parents prioritize their child's health and nutrition.

Underlying macroeconomic factors: The Baby Food Market in the Philippines is greatly impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. With a growing population, increasing urbanization, and rising disposable income, the demand for baby food products is on the rise. Additionally, government initiatives to promote child nutrition and health are further boosting the market growth. However, fluctuating exchange rates and inflation rates can affect the affordability and purchasing power of consumers, ultimately impacting the market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.