Baby Food - Ethiopia | Statista Market Forecast

Revenue in the Baby Food market amounts to US$50.36m in 2024. The market is expected to grow annually by 7.45% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$0.39 are generated in 2024.
In the Baby Food market, volume is expected to amount to 4.63m kg by 2029. The Baby Food market is expected to show a volume growth of 4.8% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.0kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Ethiopia is experiencing minimal growth due to factors such as low purchasing power among consumers, limited access to technology, and cultural preferences for homemade baby food. However, increasing urbanization and changing lifestyles are expected to drive market growth in the future.

Customer preferences: As the millennial population continues to grow in Ethiopia, there has been a noticeable shift towards more health-conscious and environmentally-friendly consumer preferences. This has resulted in a rise in demand for organic and sustainable baby food options, with parents becoming more mindful of the ingredients and production processes involved. Additionally, with the increasing use of social media and internet access, there has been a rise in online purchasing of baby food products, making it easier for busy parents to access a wider range of options.

Trends in the market: In Ethiopia, the Baby Food market is experiencing a shift towards more organic and natural options, as consumers become more health-conscious and demand transparency in the ingredients used in baby food products. This trend is expected to continue, with a focus on sustainable and eco-friendly packaging. As a result, industry stakeholders are investing in research and development to meet this demand, while also exploring partnerships with local farmers to source organic ingredients. This trend has significant implications for the industry, as it presents opportunities for growth and innovation, but also poses challenges in terms of supply chain management and cost. Overall, the trajectory of this trend is expected to drive the evolution of the Baby Food market in Ethiopia towards healthier and more sustainable options.

Local special circumstances: In Ethiopia, the Baby Food Market is heavily influenced by the country's agricultural sector, as it is largely dependent on small-scale farming. This has led to unique challenges in terms of food safety and quality control. Additionally, cultural norms and traditions play a significant role in the types of baby food consumed, with homemade and organic options being preferred. Furthermore, strict government regulations on imported baby food products have created opportunities for local manufacturers to thrive in the market.

Underlying macroeconomic factors: The Baby Food Market in Ethiopia is affected by macroeconomic factors such as economic growth, government policies, and investment in the food industry. The country's economic growth has been steady in recent years, with a focus on agricultural development and foreign investment. This has led to an increase in disposable income and consumer spending, driving the demand for convenient and nutritious baby food products. Additionally, government policies promoting food safety and nutrition, along with investments in food processing and distribution infrastructure, have also contributed to the growth of the Baby Food Market in Ethiopia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.