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Baby Snacks & Others - Southern Asia

Southern Asia
  • Revenue in the Baby Snacks & Others market amounts to US$85.29m in 2024. The market is expected to grow annually by 6.20% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$806m in 2024).
  • In relation to total population figures, per person revenues of US$0.04 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 6.47m kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 5.1% in 2025.0.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.0kg in 2024.

Definition:

Baby snacks are defined as food products that are easy for infants and young children to chew and swallow. They are often made with simple, wholesome ingredients that provide a balanced supply of nutrients. The Others category includes baby food types that are not covered elsewhere, such as baby desserts.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Puffs and snack bars such as Happy Baby Organics Superfood Puffs, Kiddylicious Fruity Puffs, and Kiddylicious Juicy Fruit Bars
  • Biscuits such as Happy Baby Organics Teethers
  • Dried fruit and vegetable snacks
  • Melts such as Kiddylicious Smoothie Melts
  • Baked snacks
  • Baby dessert, such as baby yogurt and baby pudding

Out-Of-Scope

  • Baby cereals, such as Nestlé Cerelac
  • Prepared baby food, such as HiPP baby food jars
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Snacks & Others Market in Southern Asia has seen minimal growth due to factors such as slow adoption of digital technologies, lack of health awareness among consumers, and limited availability of online health services.

Customer preferences:
As more working parents seek convenience and time-saving solutions, demand for pre-packaged and healthy baby snacks has increased in Southern Asia. This is further driven by the trend of health-consciousness among young parents, leading to a preference for natural and organic ingredients. Additionally, with rising disposable incomes and changing lifestyles, there is a growing demand for premium and innovative baby snack options, such as gluten-free and allergen-free products.

Trends in the market:
In Southern Asia, the Baby Snacks & Others Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby snacks. This trend is driven by the increasing awareness of health-conscious parents who are looking for healthier options for their children. As a result, there is a growing market for organic and natural baby snacks, especially in India and China. This trend is expected to continue, with more companies focusing on developing and promoting organic and natural baby snacks to cater to this growing demand. This presents opportunities for industry stakeholders to tap into this market and expand their product offerings. Additionally, with the rise of e-commerce and online shopping in the region, companies can leverage this trend by offering their products through online platforms to reach a wider customer base.

Local special circumstances:
In Southern Asia, the Baby Snacks & Others Market of the Baby Food Market within The Food market is heavily influenced by cultural factors. For example, in countries like India and Pakistan, there is a strong preference for homemade and organic baby food products. This has led to the rise of local brands offering traditional and natural baby snacks and meals. Additionally, strict government regulations and cultural beliefs regarding food safety and purity play a crucial role in shaping the market in this region. This has resulted in a limited presence of international baby food brands and a strong demand for locally sourced and produced products.

Underlying macroeconomic factors:
The Baby Snacks & Others Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as consumer purchasing power, government regulations, and overall economic stability. Countries with strong economic growth and consumer confidence are expected to experience higher demand for baby snacks and other products. In addition, favorable government policies and investments in infrastructure and health initiatives can further drive market growth. However, economic downturns and regulatory challenges can hinder market growth, as consumers may prioritize spending on essential items over baby food products. Furthermore, demographic factors such as changing lifestyles and increasing urbanization can also impact the market, as more working parents seek convenient and healthy snack options for their babies.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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