Baby Milk & Infant Formula - Togo

Revenue in the Baby Milk & Infant Formula market amounts to US$6.58m in 2024. The market is expected to grow annually by 4.26% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.71 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 346.10k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.0kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Togo is seeing a stagnant growth rate, due to factors like low consumer awareness and limited access to digital technologies. The convenience of online health services is not yet fully realized in this market.

Customer preferences: The Baby Milk & Infant Formula Market within the Baby Food Market of The Food market is experiencing a shift towards organic and natural options as consumers become more health-conscious. This trend is driven by a growing awareness of the potential risks associated with artificial ingredients. Additionally, there is a rising demand for plant-based alternatives as consumers prioritize sustainable and ethical choices.

Trends in the market: In Togo, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a shift towards more organic and natural products. This trend is driven by the increasing demand for healthier options for infants and concerns about potential harmful ingredients in traditional formulas. This trajectory is significant as it highlights the growing awareness and preference for natural and sustainable products in the region. Industry stakeholders should take note of this trend and adapt their offerings to meet the changing consumer demands. Moreover, there is potential for new entrants to capitalize on this trend and gain market share by offering innovative and organic products.

Local special circumstances: In Togo, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's high poverty rates and lack of access to clean water. This has led to a reliance on formula as a substitute for breast milk, driving demand for affordable and easily accessible options. Additionally, strict regulations on advertising and promotion of infant formula have limited the market's growth, as companies are required to include messages promoting breastfeeding. These unique factors have shaped the market dynamics in Togo, creating a different landscape compared to other markets in the region.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is significantly impacted by macroeconomic factors such as the global economic climate, national economic stability, and fiscal policies. Countries with stable economies and favorable fiscal policies are likely to experience higher market growth compared to those with economic challenges and restrictive policies. Additionally, increasing disposable incomes in developing countries and changing dietary patterns are driving the demand for baby milk and infant formula, further contributing to market growth. However, fluctuations in raw material prices and currency exchange rates can also impact market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.