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Food - Togo

Togo
  • Revenue in the Food market amounts to US$2.11bn in 2024. The market is expected to grow annually by 6.29% (CAGR 2024-2029).
  • The market's largest segment is the segment Meat with a market volume of US$398.10m in 2024.
  • In global comparison, most revenue is generated China (US$2tn in 2024).
  • In relation to total population figures, per person revenues of US$228.30 are generated in 2024.
  • In the Food market, 3.4% of total revenue will be generated through online sales by 2024.
  • In the Food market, volume is expected to amount to 723.50m kg by 2029. The Food market is expected to show a volume growth of 4.2% in 2025.0.
  • The average volume per person in the Food market is expected to amount to 64.86kg in 2024.

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

  • The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
  • The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
  • The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
  • Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
  • The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
  • The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
  • The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
  • The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
  • The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
  • The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
  • The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
  • The Baby food market covers food that is only meant to be consumed by babies and small children.
  • The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Fresh Food
  • Processed foods
  • Pet Food
  • Baby Food

Out-Of-Scope

  • Food supplements
  • Out-of-home consumption
Food: market data & analysis - Cover

Market Insights Report

Food: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Product Types

    Most recent update: Jun 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Food market in Togo is experiencing minimal growth, influenced by factors such as consumer preferences for convenience and health-conscious choices, as well as the availability of diverse sub-markets like dairy products, meat, fruits, and spreads. The slow growth rate could also be attributed to challenges such as limited access to technology and infrastructure, as well as the impact of climate change on agricultural production. However, with increasing investments and government initiatives towards improving food security and promoting sustainable agriculture, the market is expected to see a positive growth in the future.

    Customer preferences:
    As Togo's population becomes increasingly urbanized, there has been a noticeable shift in consumer preferences towards convenience and efficiency in The Food market. This has led to a rise in demand for online food delivery services and ready-to-eat meals. Additionally, the growing influence of Western culture has also led to an increase in demand for imported foods, particularly fast food and processed snacks. This trend is further fueled by the younger generation's busy lifestyles and desire for quick and easy meals. As a result, traditional food markets are facing competition from modern supermarkets and convenience stores, catering to the changing preferences of consumers.

    Trends in the market:
    In Togo, The Food market industry is experiencing a rise in demand for locally sourced and organic products. This trend is driven by consumers' increasing awareness of the health and environmental benefits of consuming fresh, sustainable produce. As a result, there is a growing number of farmers and producers adopting sustainable and ethical practices, such as using natural fertilizers and reducing packaging waste. This trend is significant as it aligns with global movements towards sustainability and health-consciousness. Industry stakeholders can capitalize on this trend by investing in sustainable practices and promoting their products as environmentally friendly and healthy choices for consumers. This could also have potential implications for the industry in terms of increased competition and the need for innovation to meet consumer demands.

    Local special circumstances:
    In Togo, The Food market is heavily influenced by its geographic location and cultural traditions. The country's limited access to fertile land and its reliance on subsistence farming have led to a unique market structure, with a high demand for locally grown and organic produce. Additionally, Togo's cuisine heavily relies on fresh ingredients, creating a strong demand for local markets and street vendors. The government's efforts to promote sustainable agriculture and support small-scale farmers have also played a significant role in shaping The Food market in Togo.

    Underlying macroeconomic factors:
    The Food market in Togo is impacted by macroeconomic factors such as global economic trends and the national economic health of the country. Togo's economy heavily relies on agriculture, and any changes in global demand or supply of food products can greatly affect the market. Fiscal policies, such as trade agreements and tariffs, also play a significant role in determining the competitiveness of The Food market in Togo. Additionally, Togo's economic growth and stability, as well as its investment in infrastructure and technology, can impact the efficiency and productivity of The Food market.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Food: market data & analysis - BackgroundFood: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    U.S. food retail industry - statistics & facts

    Substantial transformations, driven by a combination of minor and major trends, have affected one of the United States’ largest sectors, food retail. These include the impact of the pandemic, food inflation, and shifts in consumer behavior that have shaped the industry landscape. For example, increased demand for online shopping has had a major impact, with food and beverage sales as a percentage of total retail e-commerce sales increasing from 9.3 percent in 2017 to nearly 16 percent in 2023, and projected to reach 21.5 percent by 2027. In addition, the recent inflationary pressure is adding further challenges to the industry, and driving the need for change and evolution in both retailers and consumer behavior. Despite these challenges, retail and food services sales in the country have remained strong and continue to experience steady growth.
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