Confectionery - Togo | Statista Market Forecast

Revenue in the Confectionery market amounts to US$197.80m in 2024. The market is expected to grow annually by 6.24% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$84bn in 2024).
In relation to total population figures, per person revenues of US$21.36 are generated in 2024.
In the Confectionery market, volume is expected to amount to 46.78m kg by 2029. The Confectionery market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Confectionery market is expected to amount to 4.1kg in 2024.

Definition:

The Confectionery market covers food items with a relatively high sugar. Confectionery has a variety of flavorings, colorings, and other components that give them their distinct taste, texture, and appearance. This market is divided into four submarkets: chocolate confectionery, ice cream, preserved pastry goods and cakes and sugar confectionery.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Chocolate products
Sugar confectionery
Ice Cream
Preserved Pastry Goods & Cakes

Nuts
Dried fruit snacks
Chocolate spreads
Desserts
Jams
Out-of-home consumption

The Confectionery Market in Togo is seeing minimal growth due to factors such as limited disposable income, low consumer awareness, and competition from traditional snacks. However, the increasing popularity of online shopping and growing interest in premium products could drive future growth.

Customer preferences: As health and wellness become a top priority for consumers in Togo, there has been a rise in demand for healthier and functional confectionery options. This trend is driven by an increasing focus on preventive healthcare and a growing awareness of the impact of diet on overall well-being. As a result, there is a growing market for natural and organic confectionery products, as well as those with added health benefits such as probiotics and superfoods. This shift towards healthier confectionery options is expected to continue as consumers become more health-conscious and seek out products that align with their lifestyle choices.

Trends in the market: In Togo, the Confectionery Market is experiencing a shift towards healthier and more natural options, with a growing demand for organic and ethically sourced ingredients. This trend is driven by increased consumer awareness and concerns about health and sustainability. As a result, major players in the market are incorporating these values into their product offerings, such as using sustainable packaging and including more plant-based ingredients. This trend is expected to continue, as consumers in Togo become more health-conscious and environmentally aware. This presents opportunities for industry stakeholders to differentiate themselves by promoting their commitment to health and sustainability, and to tap into the growing demand for healthier confectionery options.

Local special circumstances: In Togo, the Confectionery Market is influenced by cultural preferences for traditional snacks and sweets, such as peanut brittle and kuli-kuli, which are often sold in local markets. Additionally, the country's warm climate allows for the production of tropical fruits and cocoa, which are used in many confectionery products. The market is also impacted by government regulations on import and export of certain ingredients and finished goods. These factors contribute to a unique market dynamic that sets Togo apart from other countries in the Confectionery & Snacks Market within The Food market.

Underlying macroeconomic factors: The Confectionery Market within the Confectionery & Snacks Market of The Food market is heavily impacted by macroeconomic factors such as consumer spending power, population demographics, and trade policies. Regions with stable economic growth and rising disposable incomes, such as Asia-Pacific and North America, are witnessing significant market growth due to increased demand for indulgent and convenience foods. However, regions with unfavorable trade policies and economic instability, such as certain parts of Africa and Latin America, are facing challenges in market expansion due to high import costs and limited consumer purchasing power. Additionally, the growing trend of health-consciousness among consumers globally is also influencing the market, leading to the rise of healthier alternatives and sugar-free options in the confectionery segment.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.