Snack Food - Togo | Statista Market Forecast

Revenue in the Snack Food market amounts to US$66.26m in 2024. The market is expected to grow annually by 7.05% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$7.16 are generated in 2024.
In the Snack Food market, volume is expected to amount to 18.61m kg by 2029. The Snack Food market is expected to show a volume growth of 5.4% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 1.6kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in Togo is experiencing modest growth driven by increasing consumer demand for convenient and healthier snacking options. Factors such as the rise in health consciousness and the availability of online snack services are contributing to this growth. However, challenges such as limited access to technology and lower disposable income may be impacting the market's growth rate.

Customer preferences: Consumers in Togo are increasingly shifting towards healthier snacking options, driven by a growing awareness of the importance of a balanced diet. This has led to a rise in demand for organic and natural snacks, as well as products that cater to specific dietary restrictions, such as gluten-free and vegan options. Additionally, the influence of Western culture and the rise of busy lifestyles have also led to a growing demand for convenient and portable snack options. These trends have resulted in a diversification of the snack food market in Togo, with a variety of new and innovative products emerging to cater to evolving consumer preferences.

Trends in the market: In Togo, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier snacking options. There is a growing demand for organic, non-GMO, and gluten-free snacks, as well as snacks made with natural ingredients. This trend is being driven by increasing health consciousness and a desire for more nutritious options. As a result, snack food companies are investing in research and development to create healthier products. This trend is expected to continue in the coming years, with potential implications for industry stakeholders such as increased competition and a need to adapt to changing consumer preferences.

Local special circumstances: In Togo, the Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by the country's unique cultural preferences and regulatory environment. Traditional snacks made from local ingredients are popular among the majority of the population, while imported snacks cater to the growing urban middle class. The government's strict regulations on food imports and advertising also play a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is impacted by macroeconomic factors such as consumer spending patterns, disposable income levels, and changing demographics. As global economic trends continue to shift towards healthier snacking options, demand for healthier and organic snacks is increasing. Additionally, favorable government policies promoting healthier eating habits and rising health consciousness among consumers are driving market growth. However, challenges such as fluctuating raw material prices and supply chain disruptions due to the COVID-19 pandemic may hinder market growth in the short term. Despite these challenges, the growing demand for convenience and on-the-go snacking options is expected to drive market growth in the long run.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.