Processed Meat - Togo | Statista Market Forecast

Revenue in the Processed Meat market amounts to US$92.57m in 2024. The market is expected to grow annually by 4.32% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$10.00 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 23.52m kg by 2029. The Processed Meat market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Processed Meat market is expected to amount to 2.3kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Cured and prepared meat products and sausages
Bacon
Salami

Fresh meat
Meat-based ready-to-eat meals
pâté
Burger patties, meatball
Out-of-home consumption

The Processed Meat Market in Togo is facing challenges in its growth, with a negligible growth rate. Factors such as increasing health consciousness among consumers and the convenience of online meat purchases may impact this market. Additionally, sub-markets such as Ham & Bacon, Sausages, and Cold & Roast Meat Products may also play a role in shaping the overall market.

Customer preferences: There has been a notable shift towards healthier and more sustainable food options in Togo, with consumers showing a growing preference for plant-based and organic products. This trend is also reflected in the Processed Meat Market of the Meat Market within The Food market, as consumers are opting for alternative protein sources such as tofu and tempeh. This shift is driven by increased awareness about the environmental and health impacts of consuming large amounts of processed meat. Additionally, the rise of vegetarian and vegan diets among younger generations is also contributing to this trend.

Trends in the market: In Togo, there is a growing demand for processed meat products, driven by urbanization and an increasing disposable income. This trend is expected to continue, with a projected annual growth rate of 4.3% in the processed meat market. This presents opportunities for industry stakeholders to expand their market presence and cater to the evolving preferences of consumers. However, there is also a growing concern for the health implications of consuming processed meat, leading to a rise in demand for healthier alternatives. This presents a challenge for industry players to adapt and innovate in order to meet changing consumer demands.

Local special circumstances: In Togo, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the country's geographical and cultural factors. The landlocked nation's limited access to fresh meat has led to a high demand for processed meat products. Additionally, Togolese cuisine heavily relies on meat dishes, making processed meat a staple in the local diet. The market is also shaped by regulatory circumstances, such as import restrictions on fresh meat, leading to a reliance on imported processed meat products. These unique factors contribute to the dynamics of the Processed Meat Market in Togo, setting it apart from other markets.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Togo is also influenced by macroeconomic factors such as consumer purchasing power, government regulations, and trade policies. Togo's economic growth and stability have a direct impact on the demand for processed meat products, as a strong economy can lead to higher consumer spending and increased demand for convenience foods. Additionally, government regulations on food safety and imports can affect the availability and prices of processed meat in the market. Trade policies, such as import tariffs and export restrictions, can also impact the supply and prices of processed meat products in Togo.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.