Non-Alcoholic Drinks - Togo

The Non-Alcoholic Drinks market in Togo has seen significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Togo have shifted towards healthier beverage options, with a growing demand for natural and organic drinks. Consumers are becoming more conscious of their health and are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This shift in preferences is in line with global trends, as consumers worldwide are increasingly prioritizing health and wellness. Trends in the Non-Alcoholic Drinks market in Togo reflect the global shift towards healthier options. There has been a rise in the popularity of functional beverages, such as herbal teas and infused waters, which offer additional health benefits beyond hydration. These beverages often contain ingredients like antioxidants, vitamins, and minerals, which are believed to promote overall well-being. Additionally, there has been an increase in the consumption of plant-based drinks, such as almond milk and coconut water, as more consumers are opting for dairy alternatives. Local special circumstances also play a role in the development of the Non-Alcoholic Drinks market in Togo. The country has a rich agricultural sector, with a variety of fruits and herbs grown locally. This abundance of natural resources allows for the production of unique and flavorful beverages. Togo's proximity to other West African countries also facilitates the importation of exotic fruits and ingredients, further diversifying the beverage options available to consumers. Underlying macroeconomic factors have also contributed to the growth of the Non-Alcoholic Drinks market in Togo. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, consumers have more purchasing power and are able to afford higher-priced beverages. This has created opportunities for premium and niche brands to enter the market and cater to the growing demand for unique and high-quality drinks. In conclusion, the Non-Alcoholic Drinks market in Togo is developing in response to changing customer preferences, emerging trends, and local special circumstances. The shift towards healthier options, the rise of functional and plant-based beverages, and the country's agricultural resources all contribute to the growth of the market. Additionally, Togo's economic growth and increasing disposable income have created opportunities for premium and niche brands. As the market continues to evolve, it is expected that the demand for non-alcoholic drinks in Togo will continue to grow.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.