Baby Milk & Infant Formula - Paraguay

Revenue in the Baby Milk & Infant Formula market amounts to US$23.07m in 2024. The market is expected to grow annually by 5.29% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$3.32 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 1.53m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Paraguay is experiencing minimal growth, influenced by factors such as increasing health awareness among parents and the convenience of online purchasing. This trend is expected to continue as digital technologies become more prevalent in The Food market.

Customer preferences: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market has seen a growing demand for organic and natural products. This trend is driven by a shift towards healthier and more sustainable lifestyles, as well as concerns about the safety and quality of conventional baby food products. Additionally, there has been an increase in demand for plant-based and allergen-free options, catering to the dietary restrictions and preferences of different consumer segments.

Trends in the market: In Paraguay, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural products. This trend is driven by an increasing awareness of the potential health benefits of these products for infants. As a result, major players in the industry are expanding their product offerings to meet this demand. This trend is expected to continue as consumers become more health-conscious and seek out products with fewer additives and preservatives. This could have significant implications for industry stakeholders, as they may need to adjust their strategies and product portfolios to cater to this growing segment of the market.

Local special circumstances: In Paraguay, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's agrarian economy and traditional consumption patterns. With a large agricultural sector, locally-produced cow's milk remains a popular choice for infant nutrition. Moreover, cultural norms also play a significant role in shaping the market, with breastfeeding being highly encouraged and favored over formula feeding. Additionally, the government's strict regulations on advertising and promotion of infant formula also impact market dynamics.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market in Paraguay is greatly impacted by macroeconomic factors, including the country's national economic health, fiscal policies, and global economic trends. A stable and growing economy, along with favorable fiscal policies, can boost consumer spending and drive market growth. Additionally, global economic trends, such as rising disposable incomes, urbanization, and changing consumer preferences, can also significantly impact the demand for baby milk and infant formula in Paraguay. Moreover, government initiatives promoting the use of baby milk and infant formula, as well as investments in healthcare infrastructure, can further propel market growth in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.