Baby Milk & Infant Formula - Guatemala

Revenue in the Baby Milk & Infant Formula market amounts to US$72.07m in 2024. The market is expected to grow annually by 5.09% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$3.93 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 3.16m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Guatemala has seen minimal growth due to factors such as low consumer awareness and preference for traditional feeding methods. Lack of government regulations and high costs also contribute to the stagnant growth rate.

Customer preferences: Consumers in Guatemala are becoming more health-conscious, leading to a growing demand for organic and natural baby milk and infant formula products. This trend is driven by cultural preferences for traditional and natural ingredients, as well as concerns about the potential negative health effects of chemicals and additives in conventional products. Additionally, with the rise of working mothers and busy lifestyles, there is a shift towards convenient and on-the-go baby food options, such as ready-to-drink formula and pouches. This trend is expected to continue as the country's middle class continues to grow and prioritize convenience and health.

Trends in the market: In Guatemala, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a trend towards organic and natural products, as consumers become more health-conscious. This trend is driven by the increasing awareness of the benefits of natural and organic ingredients for infant nutrition and the demand for clean and transparent labeling. As a result, industry stakeholders are adapting their product offerings and marketing strategies to cater to this trend, with a focus on sustainability and ethical sourcing. This trend is expected to continue in the coming years, with potential implications for pricing and distribution strategies within the market.

Local special circumstances: In Guatemala, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's cultural preference for traditional breastfeeding practices. This, combined with limited access to clean water and proper sanitation, contributes to a higher demand for ready-to-use and ready-to-feed formula products. Additionally, strict regulatory requirements for formula advertising and labeling have led to a smaller market for infant formula compared to other countries. These factors create a unique market landscape and pose challenges for companies looking to enter and compete in this market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market within The Food market is significantly impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. For instance, countries with growing economies and rising disposable incomes are likely to witness a higher demand for premium infant formula brands. Furthermore, government initiatives promoting breastfeeding and stricter regulations on marketing practices may also affect the market growth. Additionally, the increasing awareness about the nutritional benefits of breast milk and the rising prevalence of lactose intolerance are expected to drive the demand for specialized formula products in the baby food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.