Market Insights Consumer Food Dairy Products & Eggs

Yogurt - Guatemala

Guatemala

Revenue in the Yogurt market amounts to US$0.44bn in 2024. The market is expected to grow annually by 4.56% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$45,720m in 2024).
In relation to total population figures, per person revenues of US$24.11 are generated in 2024.
In the Yogurt market, volume is expected to amount to 134.90m kg by 2029. The Yogurt market is expected to show a volume growth of 0.2% in 2025.
The average volume per person in the Yogurt market is expected to amount to 7.3kg in 2024.

Key regions: Russia, Spain, South Korea, Philippines, United States

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Analyst Opinion

The Yogurt Market in Guatemala is facing negligible growth due to factors such as low health awareness and limited adoption of digital technologies. However, convenience offered by online services may drive growth in the future.

Customer preferences: As more consumers in Guatemala embrace a healthier lifestyle, there has been a noticeable increase in demand for yogurt made with natural ingredients and probiotics. This trend is driven by a growing awareness of the benefits of incorporating probiotics into one's diet, as well as a desire for convenient and nutritious snacks. Additionally, there is a rising interest in plant-based yogurts, catering to the growing number of individuals following vegetarian and vegan diets.

Trends in the market: In Guatemala, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a surge in demand for organic and plant-based yogurt products. This trend is being driven by an increasing awareness of the health benefits of these products, as well as a growing concern for animal welfare and environmental sustainability. As a result, many industry stakeholders are investing in research and development to meet this demand and improve their production processes. This shift towards healthier and more sustainable options is expected to continue, creating opportunities for new players to enter the market and for existing ones to expand their product offerings.

Local special circumstances: In Guatemala, the Yogurt Market is heavily influenced by the country's geography. Due to its tropical climate, dairy production is limited, leading to a reliance on imported ingredients. This, coupled with the country's strong indigenous cultural roots, has resulted in a preference for fresh, locally-sourced products. Additionally, the government's regulations on labeling and safety standards have played a significant role in shaping the market, with a focus on ensuring the quality of dairy products for consumer health.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Guatemala is greatly impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. With a steady rise in per capita income and a growing middle class, there is a higher demand for dairy products, including yogurt. Additionally, favorable government policies and investments in the dairy industry have led to increased production and improved quality of yogurt. Furthermore, the rising health consciousness among consumers and the growing trend of adopting a healthy lifestyle are also contributing to the growth of the Yogurt Market in Guatemala. Overall, these factors are expected to continue driving the market growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.