Sweeteners - Guatemala

  • Guatemala
  • Revenue in the Sweeteners market amounts to US$62.08m in 2024. The market is expected to grow annually by 8.77% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$125,100m in 2024).
  • In relation to total population figures, per person revenues of US$3.38 are generated in 2024.
  • In the Sweeteners market, volume is expected to amount to 30.37m kg by 2029. The Sweeteners market is expected to show a volume growth of 5.9% in 2025.
  • The average volume per person in the Sweeteners market is expected to amount to 1.3kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

 
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Analyst Opinion

The Sweeteners Market in Guatemala is experiencing minimal growth, impacted by factors such as consumer preference for traditional sweeteners like honey and sugar, as well as increasing health awareness leading to a shift towards artificial sweeteners. However, the Spreads & Sweeteners Market within The Food market is seeing significant growth due to the convenience of online services and the overall rising demand for healthier options.

Customer preferences:
Consumers in Guatemala are becoming more health-conscious, leading to a rise in demand for natural and low-calorie sweeteners. This trend is driven by a growing awareness of the negative effects of excessive sugar consumption on overall health. Additionally, there is a shift towards locally sourced ingredients, as consumers prioritize supporting small-scale producers and promoting sustainability. As a result, companies are introducing more organic and plant-based sweeteners to cater to this evolving consumer preference.

Trends in the market:
In Guatemala, the Sweeteners Market within the Spreads & Sweeteners Market is experiencing an increase in demand for natural and organic sweeteners such as stevia and honey. This trend is driven by the growing health-consciousness among consumers and the increasing preference for natural and clean label products. As a result, major players in the market are expanding their product portfolios to cater to this demand, and smaller, local producers are also emerging to capture a share of the market. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovative product offerings.

Local special circumstances:
In Guatemala, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's geography and culture. With a large agricultural sector, Guatemala is a major producer of sugarcane, making it a key ingredient in many locally produced sweeteners. Additionally, the use of traditional sweeteners like panela, honey, and agave is deeply ingrained in the country's cuisine, creating a unique demand for these products. The regulatory environment also plays a role, with the government promoting the use of natural sweeteners over artificial ones, further shaping the market dynamics.

Underlying macroeconomic factors:
The Sweeteners Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Favorable economic conditions, such as stable economic growth, low inflation rates, and rising disposable incomes, can drive an increase in demand for sweeteners in Guatemala. However, factors such as political instability, currency fluctuations, and trade policies can also impact market performance. Furthermore, growing health consciousness and concerns about obesity and diabetes are driving the demand for natural and low-calorie sweeteners, creating opportunities for market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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