Margarine - Guatemala | Statista Market Forecast

Revenue in the Margarine market amounts to US$251.20m in 2024. The market is expected to grow annually by 6.89% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$13.69 are generated in 2024.
In the Margarine market, volume is expected to amount to 69.78m kg by 2029. The Margarine market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 3.34kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market in Guatemala has seen negligible growth due to factors like limited consumer interest in margarine over traditional butter, shifting dietary preferences, and increased competition from healthier alternatives, impacting overall market expansion.

Customer preferences: In Guatemala, there is a noticeable shift in consumer preferences towards healthier cooking fats, driven by a growing awareness of health and wellness. Many individuals, particularly younger demographics, are leaning towards natural and organic options, which has led to a decline in traditional margarine consumption. Additionally, cultural influences promoting traditional cooking methods are impacting margarine's appeal, while the rise of plant-based diets is spurring interest in healthier alternatives like avocado and olive oil, further challenging the margarine market's growth.

Trends in the market: In Guatemala, the Margarine Market is experiencing a significant decline as consumers increasingly favor healthier cooking fats. This trend is particularly pronounced among younger demographics who prioritize natural and organic products. The shift is fueled by a growing awareness of health and wellness, leading to a preference for alternatives like avocado and olive oil. Additionally, cultural influences favoring traditional cooking methods diminish margarine's appeal. These changes present both challenges and opportunities for industry stakeholders, necessitating innovation and adaptation to meet evolving consumer demands.

Local special circumstances: In Guatemala, the Margarine Market is uniquely influenced by the country’s rich culinary traditions and agricultural landscape. The prevalence of locally sourced ingredients, such as avocados and various oils, fosters a preference for natural fats over processed alternatives like margarine. Additionally, cultural norms emphasize traditional cooking methods that often eschew margarine in favor of lard or vegetable oils. Regulatory factors, including food labeling laws, have also heightened consumer awareness of health impacts, further steering them towards healthier options. These local dynamics challenge margarine’s market presence while opening doors for innovative product development that aligns with consumer preferences.

Underlying macroeconomic factors: The Margarine Market in Guatemala is significantly shaped by macroeconomic factors such as the country's economic stability, agricultural productivity, and trade policies. With a growing economy, consumer purchasing power is increasing, influencing demand for both traditional and innovative margarine products. However, fluctuations in global oil prices can impact production costs, making margarine less competitive against locally preferred fats. Additionally, fiscal policies aimed at promoting healthy eating habits may encourage consumers to seek healthier alternatives. Trade agreements also play a role, as they can affect the import and export of margarine and its raw materials, further influencing market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.