Tomato Ketchup - Guatemala | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$81.39m in 2024. The market is expected to grow annually by 7.09% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$4.43 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 30.22m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.4kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

In Guatemala, the Tomato Ketchup market within the Sauces & Spices market is experiencing minimal growth. This can be attributed to factors such as low consumer awareness and limited adoption of digital technologies. Additionally, the convenience offered by traditional brick-and-mortar stores for purchasing ketchup may also be impacting the market's growth rate.

Customer preferences: Consumers in Guatemala are increasingly gravitating towards healthier food options, leading to a rise in demand for low-sugar and organic tomato ketchup. This trend is driven by a growing awareness of the health benefits of natural and sustainable foods among the population. Additionally, the rise in vegetarian and vegan diets in the country has also contributed to the shift towards healthier ketchup options.

Trends in the market: In Guatemala, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a surge in demand for organic and all-natural ketchup options. This trend is driven by the increasing health consciousness among consumers and their willingness to pay a premium for healthier options. This trajectory is expected to continue, with industry players focusing on clean labeling and sustainable sourcing practices to cater to this demand. This trend also presents opportunities for partnerships and collaborations between local farmers and ketchup manufacturers. Additionally, the rise of e-commerce and online food delivery services in Guatemala is likely to further drive the growth of the Tomato Ketchup Market, as consumers seek convenience and variety in their food choices.

Local special circumstances: In Guatemala, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's rich culinary traditions and strong agricultural sector. The use of fresh, locally grown tomatoes and traditional spice blends gives Guatemalan ketchup a unique flavor profile. Additionally, the country's strong export market and free trade agreements with other Central American countries play a significant role in the growth and competitiveness of the ketchup market. The local preference for spicy and tangy flavors also sets it apart from other markets, catering to the tastes of the Guatemalan population.

Underlying macroeconomic factors: The growth of the Tomato Ketchup Market within the Sauces & Spices Market in Guatemala is influenced by macroeconomic factors such as consumer income levels, population growth, and changing consumer preferences. As the Guatemalan economy continues to expand and the population grows, there is an increasing demand for convenience foods, including tomato ketchup. Additionally, the government's fiscal policies, such as import tariffs and regulations on food products, can impact the availability and cost of tomato ketchup in the market. Furthermore, the global trend towards healthier eating habits may also affect the demand for traditional ketchup products, leading to the development of alternative options, such as low-sugar or organic ketchup.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.