Baby Food - Guatemala | Statista Market Forecast

Revenue in the Baby Food market amounts to US$108.50m in 2024. The market is expected to grow annually by 5.85% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$5.91 are generated in 2024.
In the Baby Food market, volume is expected to amount to 6.79m kg by 2029. The Baby Food market is expected to show a volume growth of 4.0% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.3kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Guatemala is experiencing minimal growth, influenced by factors such as increasing health awareness and convenience of online services. Sub-markets, including Baby Milk & Infant Formula and Prepared Baby Food, contribute to the overall market's growth rate. Other factors such as economic instability and limited access to nutritious options may also impact the market's growth.

Customer preferences: There has been a growing interest in organic and natural baby food products in Guatemala, as consumers become more health-conscious and environmentally aware. This trend is driven by a combination of cultural values and lifestyle factors, as well as increasing concerns over food safety and nutrition. As a result, there has been a rise in demand for locally sourced and transparently labeled baby food options, as well as a shift towards more sustainable and eco-friendly packaging. This shift towards healthier and more sustainable options reflects a larger trend towards conscious consumerism in the country.

Trends in the market: In Guatemala, the Baby Food market is experiencing a shift towards healthier and more organic options, driven by increasing awareness of the importance of nutrition for infants and young children. This trend is expected to continue as consumers become more health-conscious and demand for natural and organic products increases. In addition, the use of online platforms for purchasing baby food is gaining popularity, providing convenience and accessibility for busy parents. These trends have significant implications for industry stakeholders, as they must adapt to meet the changing preferences of consumers and invest in online channels to remain competitive in the market.

Local special circumstances: In Guatemala, the Baby Food Market is heavily influenced by the country's diverse cultural heritage, with traditional food practices and beliefs playing a significant role in new parents' purchasing decisions. Additionally, the country's mountainous terrain and rural population present unique challenges for distribution and accessibility. The government's efforts to improve maternal and child health have also resulted in increased demand for fortified and nutritionally dense baby food products. These factors have led to the emergence of locally-sourced and organic baby food options, catering to the growing demand for healthy and sustainable choices.

Underlying macroeconomic factors: The Baby Food Market in Guatemala is heavily impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. As Guatemala's economy continues to grow, with a GDP growth rate of 3.6% in 2020, the demand for baby food is also expected to increase. Additionally, government initiatives to improve nutrition and reduce malnutrition rates in the country are expected to drive market growth. However, fluctuating exchange rates, inflation, and political instability can negatively affect market performance. Furthermore, the global trend towards organic and natural baby food products is also influencing consumer preferences and driving market growth in Guatemala.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.