Baby Milk & Infant Formula - ASEAN

Revenue in the Baby Milk & Infant Formula market amounts to US$9.17bn in 2024. The market is expected to grow annually by 5.28% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$13.27 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 527.40m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.6kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in the ASEAN region has seen minimal growth due to factors such as declining birth rates, increasing breastfeeding rates, and rising concerns over the safety and quality of formula. Despite these challenges, the market is still driven by the convenience and nutritional benefits of formula for busy parents in the region. However, the slow growth rate can also be attributed to stricter regulations and increasing competition from alternative baby food products.

Customer preferences: There has been a notable increase in demand for organic and natural baby milk and infant formula products in the ASEAN region. This is driven by a growing awareness among parents about the benefits of chemical-free and nutritious options for their babies. Additionally, the rise in disposable income and changing lifestyles have led to an increase in the adoption of premium and specialized baby milk and infant formula products, such as hypoallergenic and lactose-free options.

Trends in the market: In ASEAN, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural options, driven by increasing health and wellness awareness among parents. There is also a growing demand for premium and fortified products, as well as a rise in online sales channels. These trends are significant as they reflect the evolving consumer preferences and highlight the potential for growth in the market. Industry stakeholders should focus on innovation and differentiation in their product offerings to cater to these changing trends and stay competitive in the market.

Local special circumstances: In ASEAN, the Baby Milk & Infant Formula Market of the Baby Food Market is heavily influenced by cultural beliefs and practices. For example, in countries like Indonesia and Malaysia, breastfeeding is strongly encouraged, leading to a lower demand for formula milk. In contrast, countries like Vietnam and the Philippines have a higher acceptance of formula milk due to the influence of Western culture. Additionally, regulations on advertising and labeling of formula milk vary across ASEAN countries, impacting market competition and consumer trust.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is greatly impacted by macroeconomic factors such as economic stability, government policies, and consumer purchasing power. In countries with strong economic growth and stable fiscal policies, the market for baby milk and infant formula is expected to experience significant growth. On the other hand, regions with economic downturns and unstable policies may see a decline in market performance. Additionally, the rising awareness of the importance of nutrition for infants and the increasing number of working mothers in the ASEAN region are also driving the demand for baby milk and infant formula, further fueling market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.